Research Methods Homepage

VUIT Digital Arts

Teacher Name: Lisa Cianci - email: lisa.cianci@vu.edu.au
Education Manager: Adam Hutterer - email: adam.hutterer@vu.edu.au

Class Website - http://multimedia.tafe.vu.edu.au/lisa/2015/REM


Subject: REM - Research Methods

Course: Advanced Diploma of Graphic Design (CUV60411)


CLASS 09imagine

 

Today's Class: POP UP!

 

// objective: you have to design the concept for a pop up store for a product of your choice (in groups of 3 or 4).

- introduction to research concepts and theories of creativity
- develop and apply your own theories on creative practice

// time: two hours

// final submission: 3D model or poster - made from class materials

 

UX (User eXperience) - Brands are not just experienced by the purchasing of a product - but by every engagment we have with it.
When you walk into its store the look and feel of it is part of your relationship with the brand. What you smell, see, hear and taste creates an overwhelming feeling towards the connection to the brand. Sometime good, sometimes bad.

For example...
When you walk past a Subway sandwich store what do you feel and smell?
When you walk pass a LUSH store what do you feel and smell?

Think about the space!
Using the supplied resources in class you have to create a visual of your concept and answer the following questions:

Where is it in the CBD of Melbourne?

What materials does it use?

How do you display the products?

How many people can fit in it?

 

Think about the design and user experience in the following stores you may have visited to help you with your design:

  • Aesop
  • Apple
  • Samsung
  • JB HiFi
  • Readings
  • H&M
  • Brunetti
  • T2
  • The Original Lolly Store

 

 

 

References

Main text for this subject

Smith, Keri 2008, How to be an Explorer of the World: Portable Life Museum, Penguin Books

 

 

For Next Week

Keep up to date with your explorer journal. Remember to add the following each week:

  1. A colourful and creative mindmap of the word of the week (one page)
  2. Find an article that you find interesting and write a 100 word reflection on it. (What did you like, did not like etc) Make sure you paste a copy of the article in your journal (two pages)
  3. A photo you have taken yourself that you find interesting. Make sure you date it, tell us its location and why you took it. (two pages)
  4. A treasure discovery. Find something from the urban landscape of Melbourne and place this in your journal. 

    Tell us why you find it interesting. (two pages)
  5. ALL Notes/examples of your weekly class activity.

 

NEXT WEEK'S EXPLORER WORD: INSPIRE