Research Methods Homepage

VUIT Digital Arts

Teacher Name: Lisa Cianci - email: lisa.cianci@vu.edu.au
Education Manager: Adam Hutterer - email: adam.hutterer@vu.edu.au

Class Website - http://multimedia.tafe.vu.edu.au/lisa/2015/REM


Subject: REM - Research Methods

Course: Advanced Diploma of Graphic Design (CUV60411)


CLASS 02

here's an example of a student's Explorer journal from last year:imagine

Deanndra_Johns.pdf

 

 

Today's Class

 

// objective: using music as creative inspiration


// time: 60 minutes


// final submission: moodboard + presentation to the group


We can find inspiration everywhere.

Where do you get your creative inspiration from?
Today in class we shall be using music as inspiration for our creativity. This task aims for you to learn and appreciate how other senses (sound) can be a strong influence in our design process.

 

The Brief
You are required to create a new beverage product inspired by the music played in class.
You will be in groups of 3-4 people and have one hour to present your final concept to class.
In groups you will need to address the following:

  • Choose a product
  • Come up with a name
  • Create a persona of your products audience (the people who would buy it). Who are they? What would they look like?
  • What personality traits do they poses?
  • Create a moodboard of the package - a visual snapshot of what it looks like. Colours, images, textures, typefaces etc
  • Present to the class and sell us your idea!

 

When listening to the music consider these things...

  • What kind of emotions do you feel. Are you happy, excited, sad, nervous etc..?
  • What colour would it be?
  • What kind of typeface would it be?
  • What kind of physical action would it be? Chaotic, weak, powerful etc

 

These things will help you create an “image” of the song. It is this image that you will use to response to when creating your beverage product.
For example:

Song Image PRODUCT
Like a Virgin (Madonna) Pure, adventurous, white with a cheeky
bright red streak
Vodka Cosmopolitan
Paradise City (Gun’s and Roses) Strong, edgy, rough and dirty Bourbon

Fur Elise - (Beethoven)

Delicate, timid, yellows and whites

Sparkling water

 

here are the songs you will be working with:

God: My Pal - https://www.youtube.com/watch?v=_vPSdG1jU2g

Nick Cave & The bad Seeds: Red Right Hand - https://www.youtube.com/watch?v=dxkUK3SQlWI

Agnes Obel: Riverside - https://www.youtube.com/watch?v=vjncyiuwwXQ

Beasty Boys: Sabotage - https://www.youtube.com/watch?v=z5rRZdiu1UE

The 5 6 7 8s: Woo Hoo - https://www.youtube.com/watch?v=7DJv0rx5g-c

Nancy Sinatra & Lee Hazelwood: Some Velvet Morning - https://www.youtube.com/watch?v=C2PbG6KQKsE

 

 

References

Main text for this subject

Smith, Keri 2008, How to be an Explorer of the World: Portable Life Museum, Penguin Books

 

Academic texts on creative research

Borgdorff, Henk 2010, "The Production of Knowledge in Artistic Research" in The Routledge Companion to Research in the Arts, Routledge

Candy, Linda 2006, Practice Based Research: A Guide, Creativity & Cognition Studios, http://www.creativityandcognition.com University of Technology, Sydney, CCS Report: 2006-V1.0 November, viewed 22/11/2010 <http://www.creativityandcognition.com/wp-content/uploads/2011/04/PBR-Guide-1.1-2006.pdf >

Fortnum, Rebecca 2009, "On Not Knowing; how artists think – Symposium Introduction", Symposium: On not knowing: how artists think, Kettle's Yard, Cambridge, <http://www.kettlesyard.co.uk/exhibitions/mi/papers/onn_fortnum.pdf >

Smith, Hazel & Dean, Roger T. (Editors) 2010, Practice-led Research, Research-led Practice in the Creative Arts, Edinburgh University Press

 

 

 

 

For Next Week

Have a new A5 or A4 visual diary for your Explorer of the World journal by next week.

 

NEXT WEEK'S EXPLORER WORD: MANIFESTO