Interactive Design Homepage

Assessment Task 3

College of Arts, Victoria University

Teacher Name: Lisa Cianci - email: lisa.cianci@vu.edu.au
Course Coordinator & Education Manager: Alan Morgans - email: alan.morgans@vu.edu.au

Class Website - http://multimedia.tafe.vu.edu.au/lisa/2014/ID1


Subject: ID2 - Interactive Design

Course: Advanced Diploma of Graphic Design (CUV60411)

Assessment Task 3 - Creativity and cultural heritage (5 short pieces)

Deadlines & delivery dates:

Class 17

40% of total mark for the unit BSBCRT601A.
(part 2 of this unit is delivered and assessed in the subject 'Research & Concept Generation')


Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, N1: Not Yet Competent 49-40%, N2: Not Yet Competent <40%

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for aesthetic choices
  • No typos or grammatical errors and consistent formatting in written material
  • Show comprehensive documentation of planning and development
  • Demonstrate good reflective practice skills

Assessment Criteria / Learning Objectives

BSBCRT601A - Research and apply concepts and theories of creativity (part 1)

Element/Learning outcome

Performance Criteria

1. Research concepts and theories of creativity

1.1. Use a range of research techniques to source information about creativity
1.2. Identify and explore potential new, emerging and alternative sources of ideas and thinking about creativity
1.3. Expand own knowledge and understanding of creativity through review and critical analysis of information
1.4. Analyse, compare and contrast a range of theoretical perspectives and thinking on creativity
1.5. Identify and explore the transmigration of creative thought to innovative output

 

1. Project Description

AIM

To expand research techniques and methods in the identification and exploration of concepts of creativity and the preservation of creative content and cultural heritage through investigating issues relating to digital media preservation for creative individuals.

 

DESCRIPTION

This assessment task consists of five short written pieces on specific topics that will be researched and discussed in class. The five areas for research focus will be:

  1. What does creativity mean to you? (review/respond to this at the end of semester)
  2. Find examples of designers that have a similar approach to your creative practice
  3. Research designers and artists that collaborate, work in community or are activists/agents for change
  4. The use of remix in graphic design and other creative endeavours. Do you use remix to create new work?
  5. Write a short statement about reflective practice, the kinds of creative content that you produce and how you think this content should be kept (or destroyed) over time.

 

BACKGROUND

Being a creative person places you within a continuum of creative practice that stretches back throughout the history of our civilisation. It is important to recognise your place in this continuum amongst other designers and artists across space and time, and it is important to be aware of the ephemeral nature of the digital media that we use ubiquitously for creating work. If we want our creative work to endure, we need to think of strategies to ensure its survival and accessibility.

 

2. Requirements

 

Output

Submit all written pieces with images where relevant as blog Posts (or Pages if you prefer) on your Wordpress site.

 

3. Specifications

Written pieces (with the exception of Piece 1 which might be 200 - 300 words) should be a minimum of 400 words each and may include images if they are relevant and illustrate the points that you are making.

It is ESSENTIAL to reference and attribute quotes or images you use that are not your own - it is OK to use other people's work in these written pieces if you are not plagiarising and claiming it as your own work. Refer to style information provided in class for how to use in-text citation and footnotes.

 

4. References

Copyright: http://www.vu.edu.au/library/referencing-copyright

Writing style: http://guides.library.vu.edu.au/harvard

Creativity: http://en.wikipedia.org/wiki/History_of_the_concept_of_creativity

Writing for blogs:

http://www.squidoo.com/blogging-for-artists

http://www.dummies.com/how-to/content/writing-a-good-blog.html

http://www.writersdigest.com/online-editor/the-12-dos-and-donts-of-writing-a-blog

http://www.copyblogger.com/creative-writing-blogs-2011/

http://www.copyblogger.com/tricks-for-writing-inspiration/

http://www.copyblogger.com/write-everything-down/

http://www.theparisreview.org/blog/

 

5. Assessment Rubric

Task

NYC

Satisfactory

Good

Excellent

Elements

Depth and quality of research
30%

No evidence of research has been provided.

You have completed basic research. More detail or clearer justifications are required.

You have completed comprehensive research. Your submissions contain a good amount of detail and show the development of ideas and concepts relating to creativity and preservation issues.

You have completed extensive and in-depth research. Your submissions are well written, detailed and most importantly provide a clear and in-depth insight into your thoughts and opinions relating to creativity and preservation issues.

BSBCRT601A - Research and apply concepts and theories of creativity (part 1)

1. Research concepts and theories of creativity

1.1. Use a range of research techniques to source information about creativity
1.2. Identify and explore potential new, emerging and alternative sources of ideas and thinking about creativity

 

 

 

 

Critical analysis and quality of written content
70%

Written work not completed or does not demonstrate competency in literacy or critical analysis in discussing creative works and the context of their creation.
Lack of reflection on the research work and creative practice means that connections have not been made and the outcome of the project is undermined.
Spelling and grammar including sentence and paragraph construction are not of an acceptable standard.

Written work shows a competent level of literacy and critical analysis in explaining creative works and the context of their creation. Sentences and paragraphs are well constructed to communicate ideas and make superficial connections between the research and personal work.

The written work demonstrates a good level of literacy and description in discussing creative works and the context of their creation. The relevance of the work to personal practice is discussed with supported arguments that demonstrate the relevance of the research.
Language is used effectively to communicate ideas.

Written work shows an advanced level of literacy and critical analysis. Sentences and paragraphs are well constructed and clearly communicate the ideas in the writing. The writing demonstrates a high degree of critical reflection and analysis of both the subject, your interpretations and expression in an objective voice.
The contexts in which the works are created are well considered and expressed.

BSBCRT601A - Research and apply concepts and theories of creativity (part 1)

1. Research concepts and theories of creativity

1.3. Expand own knowledge and understanding of creativity through review and critical analysis of information
1.4. Analyse, compare and contrast a range of theoretical perspectives and thinking on creativity
1.5. Identify and explore the transmigration of creative thought to innovative output

 

 

 

 

 

 

Assessment Overview:

BSBCRT601A - Research and apply concepts and theories of creativity (part 1)

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

  • conduct of at least one research project into past, current and emerging theories of creativity
  • development of substantiated positions on creativity and its application in response to own analysis and research

knowledge of different theories and thinking on creativity and its application in different social and work contexts.

 

Assessment Rules

This project is assessed by presentation and submission of a project in electronic format. If you do not submit adequate work by due dates you will not be able to achieve competency in this Unit.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:

http://multimedia.tafe.vu.edu.au/studentgd/Assessment.cfm