Digital Media Homepage

Assessment Task 4

College of Arts, Victoria University

Teacher Name: Lisa Cianci - email: lisa.cianci@vu.edu.au
Course Coordinator & Education Manager: Alan Morgans - email: alan.morgans@vu.edu.au


Class Website - http://multimedia.tafe.vu.edu.au/lisa/2014/DMA


Subject: DMA - Digital Media

Course: Diploma of Visual Art (CUV50111)

 

Assessment Task 4 - Virtual Exhibition (group project)

Deadline: November 19 (class 16)

30% of total mark for the subject.


Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, N1: Not Yet Competent 49-40%, N2: Not Yet Competent <40%

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for aesthetic choices
  • No typos or grammatical errors and consistent formatting in any written material
  • Show comprehensive documentation of planning and development
  • Demonstrate good reflective practice skills

Assessment Criteria / Learning Objectives

CUVDIG502A Investigate technologies for the creation of digital art

Element/Learning outcome

Performance Criteria

2. Select digital technologies for in-depth exploration

2.3 Select technologies that suit own practice

3. Integrate technologies into own work

3.4 Engage in informed discussion with others about the characteristics and opportunities of particular digital art technologies

4. Manage digital technologies in professional practice

4.1 Establish systems and habits to maintain currency of knowledge around digital art technologies

4.2 Develop ways of working that minimise waste

4.3 Maintain the quality and life of equipment and consumables through appropriate handling and storage

 

1. Project Description

You are already developing skills in this course for creating digitised versions of your analogue work. This can be used for all kinds of purposes - some promotional, some administrative, some creative.

This assessment task will explore what is possible for your digital images by creating a "virtual exhibition" that could potentially exist anywhere, or be overlayed on a physical gallery. We may use a virtual 3D gallery space online, or if possible, use a form of Augmented Reality via QR codes.

Examples of this kind of virtual work include:

Unseen Sculptures - http://www.unseensculptures.com/

Augmented Reality at MoMA - http://www.youtube.com/watch?v=b9T2LVM7ynM

 

 

MONA Gallery - "O" Device (the opposite of the MoMA exhibition - in this case, the information is virtual, triggered as you approach the physical artwork)- http://mona.net.au/theo/

The AR Art Manifesto - http://www.manifestar.info/

 

Further examples & references

http://aroccupywallstreet.wordpress.com/protests-onsite/

http://rhizome.org/editorial/2011/sep/15/qr-code-city/

http://www.i-nigma.com/CreateBarcodes.html

http://en.wikipedia.org/wiki/Augmented_reality

http://www.bannerblog.com.au/news/2009/06/35_awesome_augmented_reality_examples.php

http://www.amirbaradaran.com/ab_monalisa.php

http://www.wired.com/beyond_the_beyond/2011/08/augmented-reality-science-fiction-writer-becomes-augmented-reality-developer/  

 

2. Requirements

Select a range of images of your artwork for the exhibition - the number may depend on how many people are in your group. As a group, decide on a title for the exhibition, which artworks and the order in which they might be accesses, and produce an invitation (as a JPG image file).

If you want to use video in this project, it can be uploaded to YouTube or Vimeo and the URL used instead of an image (see me if you want to use this option).

Promote the exhibition by using different media - physical and online. What are the possibilities?

You will be provided with the technological assistance to do this project, so the only skills you will require are those of creating digital versions of your artwork, and a willingness to participate in something outside of your comfort zone.

 

3. Specifications

Digital Images must be suitable for Web - JPG or PNG-24 format, 72dpi, with a maximum width/height of 1200px (depending on orientation).

*Ethical and University Policy requirements may affect the content that can be displayed in the exhibition.

 

4. References

See DMA website and weekly classnotes for references relating to this assessment task.

 

5. Assessment Rubric

Task / Performance Criteria Advanced
HD(100-80%)
Very Good
D(70-79%)
Good)
C(60-69%
Competent
P(50-59%)
Not Yet Competent
N1/N2(<50%)

task: Image preparation - content quality and appropriate format

criteria
4.3 Maintain the quality and life of equipment and consumables through appropriate handling and storage
4.2 Develop ways of working that minimise waste

Images are of a professional quality and are created with advanced and refined skill and understanding of relevant imaging software

Images are of a professional quality and show evolving development of skill in the use of relevant imaging software Images are of good quality and demonstrate some technical proficiency in the use of relevant imaging software with minimal assistance Images are present though show little technical procifiency in the use of relevant imaging software, may require some editing to become useful for the project No evidence of images or images are of poor quality and as such, cannot be used for the project

task: Participation in group work for organising the title, selection of items, and layout of the exhibition

criteria
2.3 Select technologies that suit own practice
3.4 Engage in informed discussion with others about the characteristics and opportunities of particular digital art technologies


Student performs as a highly professional, ethical & engaged participant in group work, with extensive contribution to project tasks using sustainable methods Student demonstrates a professional, ethical & engaged participation in group work, with a major contribution to project tasks using sustainable methods Student demonstrates some ethical & engaged participation in group work, with some contribution to project tasks using sustainable methods Student demonstrates minimal ethical & engaged participation in group work, with minimal contribution to project tasks using sustainable methods Student has not participated in group work, has not behaved ethically or has not engaged with others in group work, and has not contributed to project tasks

task: Presentation & promotion of the exhibition via various means

criteria
4.1 Establish systems and habits to maintain currency of knowledge around digital art technologies

Student performs with a highly professional level of innovative and creative participation in group work relating to development, communication and promotion of the exhibition, with an extensive contribution to promotional media Student performs with a professional standard of creative participation in group work relating to development, communication and promotion of the exhibition, with a substantial contribution to promotional media Student demonstrates some creative participation in group work relating to communication and promotion of the exhibition, with some contribution to promotional media Student demonstrates a minimal level of participation in group work relating to communication and promotion of the exhibition, with a minimal contribution to promotional media Student has not participated in group work, has not engaged with others in group work, and has not contributed to development, communication and promotional media

 

 

Assessment Overview:

CUVDIG502A Investigate technologies for the creation of digital art

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

  • apply knowledge of digital technologies and how they may be used and adapted at a professional level
  • evolve and refine ways of working with technologies through a demonstrated process of experimentation
  • integrate technologies into own work in a way that supports coherence of the creative work
  • demonstrate technical proficiency in the use of selected digital technologies
  • use safe and sustainable work practices.

 

Assessment Rules

This project is assessed by observation of your development of your project work, and by presentation of the project itself. If you do not submit adequate work by due dates you will not be able to achieve competency in this Unit.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/studentva/Assessment.cfm