Exhibition Concepts Homepage

Subject: EXC - Exhibition Concepts - 2013

Course: Diploma of Visual Art (21885VIC_13)

College of Arts, Victoria University

Teacher Name: Lisa Cianci | email: lisa.cianci@vu.edu.au
Course Coordinator & Education Manager: Alan Morgans | email: alan.morgans@vu.edu.au
College of Arts Office: City Flinders - Tel: 9919 1517

Class Website - http://lisacianci.vucreativeindustries.com/2013/EXC


Assessment Task 5 - Ghost Signs Online Exhibition Curation & Design

Deadlines: Class 18 (July 4)

30% of total mark for the subject.


Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, N1: Not Yet Competent 49-40%, N2: Not Yet Competent <40%

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for aesthetic choices
  • No typos or grammatical errors and consistent formatting in any written material
  • Show comprehensive documentation of planning and development
  • Demonstrate good skills in participation and contribution to group work

Assessment Criteria / Learning Objectives

CULMS008B Conceive, develop & realise exhibition designs

Element/Learning outcome

Performance Criteria

1. Interpret the brief

1.1 Analyse the brief to determine overall exhibition concepts

1.2 Participate in preliminary concept meetings with appropriate personnel to discuss exhibition requirements

1.3 Identify all relevant factors which may determine and affect the design

1.4 Discuss and agree upon the role of the designer in the overall exhibition development

2. Conduct and evaluate research

2.1 Assess the material to be exhibited in relation to the development of the design

2.2 Identify and source references which may inform the design process

2.3 Critically analyse sources and references in the context of the current design project

2.4 Consider the impacts and potential of new and emerging technologies to inform the design

2.5 Collect, collate and adapt materials to develop initial design concepts

3. Generate and assess ideas

3.1 Generate a range of ideas for the design which respond sympathetically to the brief and provide creative solutions to technical issues

3.2 Discuss ideas and collaborate with relevant personnel to ensure contribution of ideas to the initial concept

3.3 Continuously reflect on and appraise ideas for implications on cost and time, technical feasibility, and suitability to meet the brief

4. Develop and document the
design

4.1 Hold ongoing discussions with relevant personnel so that additional or changed requirements and new ideas are considered and incorporated during the development of the design

4.2 Ensure that agreement is reached with relevant personnel in relation to consistent artistic interpretation

4.3 Evaluate initial concepts and select the most appropriate approach, giving consideration to budget, research findings and ongoing reflection/discussion

4.4 Develop the exhibition designs from the initial concepts ensuring:

4.4.1 consistency with the exhibition concept
4.4.2 collection needs are taken into account
4.4.3 research findings are incorporated
4.4.4 ideas are technically feasible and demonstrate awareness of parameters and resource constraints
4.4.5 ideas demonstrate effective use of materials
4.4.6 integration of universal access principles

4.5 Organise or undertake testing and experimentation with selected exhibition design

4.6 Develop accurate records of the design, including all relevant information

5. Communicate design ideas and make amendments

5.1 Present draft exhibition plans and specifications to relevant colleagues in an appropriate format

5.2 Participate in the initial and ongoing evaluation of the presented designs

5.3 Negotiate and agree to modifications to the design and undertake any necessary amendments

5.4 Agree to the final designs and produce accurate and comprehensive documentation to support implementation

5.5 Present final designs, plans and specifications to all relevant personnel and confirm that all production requirements have been met

6. Liaise with others to
implement exhibition construction

6.1 Liaise with relevant personnel to ensure that all exhibition production, occupational and public health and safety legislative requirements are met, quality standards are adhered to and work is undertaken within item, budget and technical constraints

6.2 Participate in ongoing production meetings and evaluation of the exhibition design

6.3 Ensure that any design modifications are agreed, noted and acted upon

6.4 Inform relevant personnel of design changes

6.5 Update any required documentation and record and file according to organisational requirements

 

 

1. Project Description

About the Ghost Signs project & the Lewis & Skinner Archive: http://www.lewisandskinner.com/

"This site is an online archive of documents connected with the Melbourne signwriting company Lewis & Skinner, which ran from the early 1900s through to the 1960s.

The abandoned documents were discovered at a demolition site in Footscray in February 2012 by Dr Stefan Schutt from Victoria University. The documents tell the story of hundreds of signwriting jobs across Melbourne and Victoria, from Mobil service stations to milk bars and railway hoardings. Most are from the 1950s though there are earlier ones too. More information on the discovery can be found on Stefan's Finding the Radio Book blog, in this story in the Maribyrnong Leader, this story in the Maribyrnong Weekly, or this one in the Footscray Star. There's also a good summary here in Victoria University's Connections magazine."

(Dr Stefan Schutt, Lewis & Skinner Archive)

The aim of this group project is to develop 3 online exhibitions of content from the Lewis & Skinner Archive. You will form 3 groups and each group may choose their own concept. Overlapping content is not an issue as this is an experimental project that seeks to both promote the Lewis & Skinner Archive and the Ghost Signs project, and provide you with an experience involving the curation of work other than your own.

You will develop curatorial skills through a creative project that involves selection of an engaging range of records and artefacts that coherently relate to each other based around a theme, concept or location/site/area of Melbourne. You may choose the theme/concept/idea based upon consultation with stakeholders ( Dr Stefan Schutt and myself), and based on discussion within your group.

As part of the exhibition, you will write an introduction to your exhibition of approximately one page, which works essentially as a "catalogue essay" that explains the theme or idea of your selection and the rationale for your curatorial decisions, and a brief history of the contents.

Keywords: research, investigate, explore, experiment, analyse, participate, engage, collaborate, think critically, evaluate, select, make decisions, reflect, curate, design, organise, present, exhibit, be creative!

While your selection and written introduction to your curated exhibition will initially be located within the Omeka software system housing the digital documentation of the Lewis & Skinner Archive, there may be potential to develop any successful and engaging online exhibitions into physical exhibitions (beyond the scope of this project).

2. Requirements

Select a range of items to form an online exhibition within the Omeka archival system that houses the Lewis & Skinner Archive. You will be provided with assistance for all technical aspects of the project, the main task is to curate an exhibition of items based on a well researched and thought out theme or concept.

You will need to document your selection using a Word doc or similar before creating the exhibition. You can download images and text to save in documents that you can then use to make your selection.

Write an introduction to your exhibition - approximately 1 page in length in the manner of a catalogue essay that explains the exhibition and your curatorial rationale.

 

3. Specifications

Research and make selection of items using the Omeka software system. There is no particular number of items specified as it will depend on your concept. You want to strike a balance - too few items in your exhibition will not appear substantial, whereas too many items may appear confusing and incoherent. The number of items you choose will depend on consultation with stakeholders and with your group - that's one of the curatorial decisions you will have to make.

With expert assistance, create the online exhibition in Omeka, and include your Introduction. Make sure you save your introduction as a Word document before placing it in Omeka.

 

4. References

See EXC website and weekly classnotes for references relating to this assessment task.

 

 

5. Assessment Rubric

CULMS008B Conceive, develop & realise exhibition designs

in
Task / Performance Criteria Advanced
HD(100-80%)
Very Good
D(70-79%)
Good)
C(60-69%
Competent
P(50-59%)
Not Yet Competent
N1/N2(<50%)

1. Interpret the brief
1.1 Analyse the brief to determine overall exhibition concepts
1.2 Participate in preliminary concept meetings with appropriate personnel to discuss exhibition requirements
1.3 Identify all relevant factors which may determine and affect the design
1.4 Discuss and agree upon the role of the designer in the overall exhibition development

Advanced level of interpretation and understanding of the requirements, and highly professional participation in group discussions and meetings with relevant stakeholders High level of interpretation and understanding of the requirements, and highly professional participation in group discussions and meetings with relevant stakeholders Reasonable interpretation and understanding of the requirements, and good level of participation in group discussions and meetings with relevant stakeholders Brief has been interpreted but not to a great depth of understanding of the requirements, only minimal and competent participation in group discussions and meetings with relevant stakeholders Did not participate in group discussion and meetings, did not demonstrate understanding of the brief

2. Conduct and evaluate research
2.1 Assess the material to be exhibited in relation to the development of the design
2.2 Identify and source references which may inform the design process
2.3 Critically analyse sources and references in the context of the current design project
2.4 Consider the impacts and potential of new and emerging technologies to inform the design
2.5 Collect, collate and adapt materials to develop initial design concepts

Advanced level of critical thinking and evaluation of sources and references, and highly engaged participation in analysis and evaluation and adaptation of content for curatorial concepts and selection of material High level of critical thinking and evaluation of sources and references, and highly engaged participation in analysis and evaluation and adaptation of content for curatorial concepts and selection of material Average level of critical thinking and evaluation of sources and references, and some engagement and participation in analysis and evaluation and adaptation of content for curatorial concepts and selection of material Basic level of critical thinking and evaluation of sources and references, and minimal engagement and participation in analysis and evaluation and adaptation of content for curatorial concepts and selection of material No evidence of critical thinking and evaluation of sources and references, did not participate in nor engage with analysis and evaluation and adaptation of content for curatorial concepts and selection of material

3. Generate and assess ideas
3.1 Generate a range of ideas for the design which respond sympathetically to the brief and provide creative solutions to technical issues
3.2 Discuss ideas and collaborate with relevant personnel to ensure contribution of ideas to the initial concept
3.3 Continuously reflect on and appraise ideas for implications on cost and time, technical feasibility, and suitability to meet the brief

Advanced level of ideas generation and highly engaged participation in reflection and appraisal of concepts for curation and exhibition of selected content High level of ideas generation and highly engaged participation in reflection and appraisal of concepts for curation and exhibition of selected content Average level of ideas generation and some engagement and participation in reflection and appraisal of concepts for curation and exhibition of selected content Basic level of ideas generation and only minimal engagement and participation in reflection and appraisal of concepts for curation and exhibition of selected content No evidence of ideas generation and did not participate in nor engage with reflection and appraisal of concepts for curation and exhibition of selected content

4. Develop and document the design
4.1 Hold ongoing discussions with relevant personnel so that additional or changed requirements and new ideas are considered and incorporated during the development of the design
4.2 Ensure that agreement is reached with relevant personnel in relation to consistent artistic interpretation
4.3 Evaluate initial concepts and select the most appropriate approach, giving consideration to budget, research findings and ongoing reflection/discussion
4.4 Develop the exhibition designs from the initial concepts ensuring:
4.4.1 consistency with the exhibition concept
4.4.2 collection needs are taken into account
4.4.3 research findings are incorporated
4.4.4 ideas are technically feasible and demonstrate awareness of parameters and resource constraints
4.4.5 ideas demonstrate effective use of materials
4.4.6 integration of universal access principles
4.5 Organise or undertake testing and experimentation with selected exhibition design
4.6 Develop accurate records of the design, including all relevant information

Advanced level of curatorial and developmental interpretation of the brief to develop the exhibition with the most appropriate and engaging selection of content and presentation, highly engaged participation in group work and experimentation with different approachesHigh level of curatorial and developmental interpretation of the brief to develop the exhibition with the most appropriate and engaging selection of content and presentation, highly engaged participation in group work and experimentation with different approaches Good level of curatorial and developmental interpretation of the brief to develop the exhibition with a fairly appropriate and engaging selection of content and presentation, some engaged participation in group work and experimentation with different approaches Basic level of curatorial and developmental interpretation of the brief, exhibition developed, but not with the most appropriate and engaging selection of content and presentation, minimal engagement and participation in group work and experimentation with different approaches no evidence of curatorial and developmental interpretation of the brief, no exhibition development, or exhibition not appropriate/engaging, poor selection of content, poor presentation, did not participate in group work, no experimentation with different approaches

5. Communicate design ideas and make amendments
5.1 Present draft exhibition plans and specifications to relevant colleagues in an appropriate format
5.2 Participate in the initial and ongoing evaluation of the presented designs
5.3 Negotiate and agree to modifications to the design and undertake any necessary amendments
5.4 Agree to the final designs and produce accurate and comprehensive documentation to support implementation
5.5 Present final designs, plans and specifications to all relevant personnel and confirm that all production requirements have been met

Advanced presentation of proposed exhibition (curated selection and concept development), highly engaged participation in group work to negotiate and produce an excellent curatorial concept Very Good presentation of proposed exhibition (curated selection and concept development), highly engaged participation in group work to negotiate and produce a high standard curatorial concept Average presentation of proposed exhibition (curated selection and concept development), somewhat engaged participation in group work to negotiate and produce a good curatorial concept basic presentation of proposed exhibition (curated selection and concept development), minimal engagement and participation in group work to negotiate and produce a curatorial concept, concept is of a barely acceptable standard, further work could be done to improve it no presentation of proposed exhibition, or an inadequate presentation which does not demonstrate an appropriate exhibition concept. No participation or engagement with group work, no exhibition concept or unacceptable concept proposal.

6. Liaise with others to implement exhibition construction
6.1 Liaise with relevant personnel to ensure that all exhibition production, occupational and public health and safety legislative requirements are met, quality standards are adhered to and work is undertaken within item, budget and technical constraints
6.2 Participate in ongoing production meetings and evaluation of the exhibition design
6.3 Ensure that any design modifications are agreed, noted and acted upon
6.4 Inform relevant personnel of design changes
6.5 Update any required documentation and record and file according to organisational requirements

Advanced level of teamwork, participation, evaluation and documentation of content development for exhibition Very Good level of teamwork, participation, evaluation and documentation of content development for exhibition Good level of teamwork, participation, evaluation and documentation of content development for exhibition Minimal level of teamwork, participation, evaluation and documentation of content development for exhibition No evidence of teamwork, participation, evaluation and documentation of content development for exhibition

 

6. Progressive Assessment

 

Assessment Overview:

CULMS008B Conceive, develop & realise exhibition designs

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

  • development and realisation of creative exhibition design concepts which assist in the realisation of the overall exhibition concept and which address operational requirements and constraints
  • effective communication, negotiation and project management skills to facilitate the design process
  • research skills, including creative interpretation and adaptation of design concepts.

 

Assessment Rules

This project is assessed on an ongoing basis. If you do not submit adequate work by due dates you will not be able to continue with the task.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/studentva/Assessment.cfm