Exhibition Concepts Homepage

Subject: EXC - Exhibition Concepts - 2013

Course: Diploma of Visual Art (21885VIC_13)

College of Arts, Victoria University

Teacher Name: Lisa Cianci | email: lisa.cianci@vu.edu.au
Course Coordinator & Education Manager: Alan Morgans | email: alan.morgans@vu.edu.au
College of Arts Office: City Flinders - Tel: 9919 1517

Class Website - http://lisacianci.vucreativeindustries.com/2013/EXC


Assessment Task 3 - Virtual Exhibition - Group Project

 

Deadline:

  • Class 8 (Apr 18)

20% of total mark for the subject.


Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, N1: Not Yet Competent 49-40%, N2: Not Yet Competent <40%

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for aesthetic choices
  • No typos or grammatical errors and consistent formatting in any written material
  • Show comprehensive documentation of planning and development
  • Demonstrate good skills in participation and contribution to group work

 

Assessment Criteria / Learning Objectives

CUVCOR04A Originate concept for own work & conduct critical discourse

Element/Learning outcome

Performance Criteria

2. Generate concept

2.1. Develop a range of different, innovative and creative approaches for the concept based on the nature of own artistic practice

2.3. Consider possible constraints for the concept, based on nature and purpose of work

3. Conduct critical discourse

3.4. Use effective communication techniques to generate discussion, debate and critical analysis of the concept

4. Adjust and refine concept

4.3. Re-evaluate and refine options for the concept based on own analysis and critical discourse with others

 

1. Project Description

You are already developing skills in this course for creating digitised versions of your analogue work. This can be used for all kinds of purposes - some promotional, some administrative, some creative.

This assessment task will explore what is possible for your digital images by creating a "virtual exhibition" that could potentially exist anywhere, or be overlayed on a physical gallery. We may use a virtual 3D gallery space online, or if possible, use a form of Augmented Reality via QR codes.

Examples of this kind of virtual work include:

Unseen Sculptures - http://www.unseensculptures.com/

Augmented Reality at MoMA - http://www.youtube.com/watch?v=b9T2LVM7ynM

 

 

MONA Gallery - "O" Device (the opposite of the MoMA exhibition - in this case, the information is virtual, triggered as you approach the physical artwork)- http://mona.net.au/theo/

The AR Art Manifesto - http://www.manifestar.info/

 

Further examples & references

http://aroccupywallstreet.wordpress.com/protests-onsite/

http://rhizome.org/editorial/2011/sep/15/qr-code-city/

http://www.i-nigma.com/CreateBarcodes.html

http://en.wikipedia.org/wiki/Augmented_reality

http://www.bannerblog.com.au/news/2009/06/35_awesome_augmented_reality_examples.php

http://www.amirbaradaran.com/ab_monalisa.php

http://www.wired.com/beyond_the_beyond/2011/08/augmented-reality-science-fiction-writer-becomes-augmented-reality-developer/  

 

2. Requirements

Select a maximum of 3 images of your artwork for the exhibition. As a group, decide on a title for the exhibition, which artworks and the order in which they might be accesses, and produce an invitation (PDF file).

If you want to use video in this project, it can be uploaded to YouTube or Vimeo and the URL used instead of an image (see me if you want to use this option).

Promote the exhibition by using different media - physical and online. What are the possibilities?

You will be provided with the technological assistance to do this project, so the only skills you will require are those of creating digital versions of your artwork, and a willingness to participate in something outside of your comfort zone.

 

3. Specifications

Digital Images must be suitable for Web - JPG or PNG-24 format, 72dpi, with a maximum width/height of 1200px (depending on orientation).

*Ethical and University Policy requirements may affect the content that can be displayed in the exhibition.

 

4. References

See EXC website and weekly classnotes for references relating to this assessment task.

 

 

5. Assessment Rubric

Task / Performance Criteria Advanced
HD(100-80%)
Very Good
D(70-79%)
Good)
C(60-69%
Competent
P(50-59%)
Not Yet Competent
N1/N2(<50%)

task: Image preparation - content quality and appropriate format

criteria
2.1. Develop a range of different, innovative and creative approaches for the concept based on the nature of own artistic practice

2.3. Consider possible constraints for the concept, based on nature and purpose of work

Image are of excellent quality and show advanced use of imaging software

Image are of very high quality and show strong use of imaging software Image are of good quality and show good use of imaging software Image are of adequate quality and show competent use of imaging software, although may require some editing to become useful for the project Image have not been produced or are of poor quality and as such, cannot be used for the project

task: Participation in group work for organising the title, selection of items, and layout of the exhibition

criteria
4.3. Re-evaluate and refine options for the concept based on own analysis and critical discourse with others


Student demonstrates an excellent standard of ethical and engaged participation in group work, with a very high level of contribution to tasks Student demonstrates a very good standard of ethical and engaged participation in group work, with a high level of contribution to tasks Student demonstrates a good standard of ethical and engaged participation in group work, with an average level of contribution to tasks Student demonstrates a competent standard of ethical and engaged participation in group work, with a small level of contribution to tasks Student has not participated in group work, has not behaved ethically or has not engaged with others in group work, and has not contributed to tasks

task: Promotion of the exhibition via various means

criteria
3.4. Use effective communication techniques to generate discussion, debate and critical analysis of the concept

Student demonstrates an excellent standard of innovative and creative participation in group work relating to communication and promotion of the exhibition, with a very high level of contribution to promotional media Student demonstrates a very good standard of innovative and creative participation in group work relating to communication and promotion of the exhibition, with a high level of contribution to promotional media Student demonstrates a good standard of innovative and creative participation in group work relating to communication and promotion of the exhibition, with an average level of contribution to promotional media Student demonstrates a competent standard of innovative and creative participation in group work relating to communication and promotion of the exhibition, with a small level of contribution to promotional media Student has not participated in group work, has not engaged with others in group work, and has not contributed to communication and promotional media

 

6. Progressive Assessment

This project is assessed on an ongoing basis. The design of effective navigation and interaction is an essential part of this project and it is necessary to achieve a competent grade for the needs analysis before proceeding to the design phase of the project. If you do not submit adequate work by due dates you will not be able to continue with the task.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/studentva/Assessment.cfm

Assessment Overview:

Critical aspects for assessment and evidence required to demonstrate competency in this unit

CUVCOR04A Originate concept for own work & conduct critical discourse

The following evidence is critical to the judgement of competence in this unit:

  • development of the concept through a process of selecting and critically analysing source material, then synthesising and refining the concept for own work
  • effective participation in a critical discourse about the concept for own work which shows a command of relevant references, terminologies and ideas

 

Assessment Rules

This project is assessed on an ongoing basis. The development of effective design, navigation and interaction is an essential part of this project and it is necessary to achieve a competent grade for the design specification before proceeding to the content development phase of the project. If you do not submit adequate work by due dates you will not be able to continue with the task.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/studentva/Assessment.cfm