Exhibition Concepts Homepage

Subject: EXC - Exhibition Concepts - 2013

Course: Diploma of Visual Art (21885VIC_13)

College of Arts, Victoria University

Teacher Name: Lisa Cianci | email: lisa.cianci@vu.edu.au
Course Coordinator & Education Manager: Alan Morgans | email: alan.morgans@vu.edu.au
College of Arts Office: City Flinders - Tel: 9919 1517

Class Website - http://lisacianci.vucreativeindustries.com/2013/EXC


Assessment Task 1- Blog

 

Deadlines:

  • blog layout - class 3 (Feb 28)
  • submit blog and contents - class 17 (Jun 27)

25% of total mark for the subject.

  • technical elements 10%
  • content development 15%


Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, N1: Not Yet Competent 49-40%, N2: Not Yet Competent <40%

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for aesthetic choices
  • No typos or grammatical errors and consistent formatting in any written material
  • Show comprehensive documentation of planning and development
  • Demonstrate good reflective practice skills

 

Assessment Criteria / Learning Objectives

CUVCOR04A Originate concept for own work & conduct critical discourse

Element/Learning outcome

Performance Criteria

1. Research concept ideas

1.1. Identify and source references which may inform concept development

2. Generate concept

2.2. Reflect on and integrate ideas generated from research

2.4. Continuously reflect on and appraise ideas for the concept

3. Conduct critical discourse

3.1. Identify relevant individuals to participate in critical discourse about work concepts

4. Adjust and refine concept

4.2. Seek input and comments from others about the concept

 

1. Project Description

In a Web 2.0 environment, social media software systems such as blogs allow us to easily create personal websites that can perform a number of functions. Blogs can be used for keeping a journal, documenting a project, publishing text or multimedia content to a wide audience, promoting creative work, creating networks and connecting users to others' blogs and social media system content.

Wordpress has become one of the most popular free, open-source systems available. Even users with very minimal digital media skills can create a personalised blog website either on Wordpress.com, or can install the software from Wordpress.org on their own web server. Themes, widgets and plugins allow users to customise their Wordpress site so that it makes a visual statement in keeping with the content of the site, and these customisable elements provide a range of functionality to suit a variety of purposes. Wordpress users range from individuals to organisations and collective groups with content ranging from the intensely personal to branding and product promotion.

This assessment task will involve the development of your own personal blog. The idea is to develop a practice of self-documentation using web technologies and digital tools that will assist in self-reflection and the cycle of creative development.

You will be assessed on technical aspects and the content you develop in the blog - you will use this blog to document your creative development work throughout the Unit, and you may add any other material you choose to populate the site with rich and engaging content. You can write personal journal-type entries, or document your research for the Unit, add images, videos and links to other content on the Internet.

Don't be precious about what you put on the blog - work in development, unfinished ideas and concepts - these are all elements that you would document in a visual journal, so you can develop a similar practice here.

Something interesting to consider is the difference between an analogue visual journal and a blog - what is open to public access? what is closed & too personal to put on a blog? Are there issues of ethics and intellectual property, and keeping your developmental work private until a project is complete? it's up to you to decide what content goes on the blog and what content goes in your hard-copy visual journal.

 

2. Requirements

Technical Development

You will be shown in class how to create a free Wordpress Blog and implement a theme that suits your personal style. You may also make any additional changes by adding plugins, widgets and other customisations for extra marks.

Content Development

Focus on your own blog content development by making posts and creating galleries, portfolios, slideshows etc. Comment on other classmates' blogs.

  • Own blog posts - You must post at least 30 entries in your blog over the semester.

  • A review of one of the guest artist speakers of your choice. This must be submitted as a blog post of approximately 500 words.

  • Brief responses to all of the videos/films viewed in class time. You will be given questions to consider for each class regarding the viewing schedule, and you will be expected to make a short response of at least 2-3 paragraphs.

  • Comments on other blogs - minimum 20 comments on classmate's blogs. you can add links to your classmate's blogs on your own blog (blogroll) to make it easier to access each other's blogs and to improve your search status on engines like Google.

3. Specifications

It is preferred that you use a Wordpress blog for this project to ensure everyone is working with the same widgets. I will help you to set these up and manage any technical aspects you are unfamiliar with. You do not require any skills in web development to undertake this project, you do need to have an email address and know the basics of capturing and manipulating a digital image.

 

4. References

See EXC website and weekly classnotes for references relating to this assessment task.

 

5. Assessment Rubric

Task / Performance Criteria Advanced
HD(100-80%)
Very Good
D(70-79%)
Good)
C(60-69%
Competent
P(50-59%)
Not Yet Competent
N1/N2(<50%)

task: create personal blog & implement personal style

criteria
1.1. Identify and source references which may inform concept development

Blog is functional with a strong personal style and additional customisations

Blog is functional with a strong personal style Blog is functional with some personal style elements Blog is functional but without a strong personal style Blog not implemented or not functional

task: maintain blog with posts, galleries, portfolios etc

criteria
2.2. Reflect on and integrate ideas generated from research

2.4. Continuously reflect on and appraise ideas for the concept

Blog content is of a very high standard with plenty of well written text and strong image / multimedia content Blog content is of a very good standard with the required content - both image and text Blog content is adequate and meets the requirements of the brief Blog content shows competence with using the system but could contain better quality content BLog content not adequate and does not meet the brief requirements

task: review one artist guest speaker

criteria
3.1. Identify relevant individuals to participate in critical discourse about work concepts

Artist review is in depth, well written and shows an inciteful understanding of the artist's practice. Artist review is well written and shows an understanding of the artist's practice Artist review is of an average standard with some understanding of the artist's practice Artist review is just competent but could be better written with more attention to detail Artist review is not competent, does not show an understanding of the task, or is not legible.

task: engage in commentary with other classmates' blogs

criteria
4.2. Seek input and comments from others about the concept

Comments are professional and very well though out and show an advanced and inciteful level of constructive discussion of colleague's creative content Comments are professional and well though out and show a high level of constructive discussion of colleague's creative content Comments are professional and show an average level of constructive discussion of colleague's creative content Comments are competent but could be better thought out or do not really offer a constructive discussion of colleague's creative content Comments not adequate to meet requirements, or are not legible, or are not done in a professional fashion.

 

6. Progressive Assessment

This project is assessed on an ongoing basis. The design of effective navigation and interaction is an essential part of this project and it is necessary to achieve a competent grade for the needs analysis before proceeding to the design phase of the project. If you do not submit adequate work by due dates you will not be able to continue with the task.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/studentva/Assessment.cfm

Assessment Overview:

Critical aspects for assessment and evidence required to demonstrate competency in this unit

CUVCOR04A Originate concept for own work & conduct critical discourse

The following evidence is critical to the judgement of competence in this unit:

  • development of the concept through a process of selecting and critically analysing source material, then synthesising and refining the concept for own work
  • effective participation in a critical discourse about the concept for own work which shows a command of relevant references, terminologies and ideas

Assessment Rules

This project is assessed on an ongoing basis. The development of effective design, navigation and interaction is an essential part of this project and it is necessary to achieve a competent grade for the design specification before proceeding to the content development phase of the project. If you do not submit adequate work by due dates you will not be able to continue with the task.

For the policy which you will be assessed with please refer to the Assessment Policy section of your student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/studentva/Assessment.cfm