Digital Media Homepage

Assessment Task 1

College of Arts, Victoria University

Teacher Name: Lisa Cianci - email: lisa.cianci@vu.edu.au
Course Coordinator & Education Manager: Alan Morgans - email: alan.morgans@vu.edu.au
College of Arts Office: City Flinders - Tel: 9919 1517

Class Website - http://multimedia.tafe.vu.edu.au/lisa/2013/DMA


Subject: DMA - Digital Media

Course: Diploma of Visual Art (CUV50111)

 

Assessment Task 1 - Web Presence - Blog Setup & Customisation

Deadline: August 7 (class 4)

25% of total mark for the subject.


Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, N1: Not Yet Competent 49-40%, N2: Not Yet Competent <40%

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for aesthetic choices
  • No typos or grammatical errors and consistent formatting in any written material
  • Show comprehensive documentation of planning and development
  • Demonstrate good reflective practice skills

Assessment Criteria / Learning Objectives

CUVDIG502A Investigate technologies for the creation of digital art

Element/Learning outcome

Performance Criteria

3. Integrate technologies into own work

3.1 Explore different ways of working with technologies

3.2 Challenge and stretch the capabilities and uses of different technologies through experimentation

3.3 Develop own ways of working with technologies that achieve desired outcomes

3.4 Engage in informed discussion with others about the characteristics and opportunities of particular digital art technologies

3.5 Establish and follow safe work practices

4. Manage digital technologies in professional practice

4.1 Establish systems and habits to maintain currency of knowledge around digital art technologies

4.2 Develop ways of working that minimise waste

4.3 Maintain the quality and life of equipment and consumables through appropriate handling and storage

 

1. Project Description

Overview

In a Web 2.0 environment, social media software systems such as blogs allow us to easily create personal websites that can perform a number of functions. Blogs can be used for keeping a journal, documenting a project, publishing text or multimedia content to a wide audience, promoting creative work, creating networks and connecting users to others' blogs and social media system content.

Wordpress has become one of the most popular free, open-source systems available. Even users with very minimal digital media skills can create a personalised blog website either on Wordpress.com, or can install the software from Wordpress.org on their own web server. Themes, widgets and plugins allow users to customise their Wordpress site so that it makes a visual statement in keeping with the content of the site, and these customisable elements provide a range of functionality to suit a variety of purposes. Wordpress users range from individuals to organisations and collective groups with content ranging from the intensely personal to branding and product promotion.

This assessment task will involve the development of your own personal blog. The idea is to develop a practice of self-documentation using web technologies and digital tools that will assist in self-reflection and the cycle of creative development.

You will be assessed on technical aspects and the customisations you develop in the blog - you will use this blog to document your creative development work throughout the Unit, and you may add any other material you choose to populate the site with rich and engaging content. You can write personal journal-type entries, or document your research for the Unit, add images, videos and links to other content on the Internet.

Don't be precious about what you put on the blog - work in development, unfinished ideas and concepts - these are all elements that you would document in a visual journal, so you can develop a similar practice here.

Something interesting to consider is the difference between an analogue visual journal and a blog - what is open to public access? what is closed & too personal to put on a blog? Are there issues of ethics and intellectual property, and keeping your developmental work private until a project is complete?

Blogs can take on many formats. It will be important for you to upload a range of media content documenting your work, but to also consider how you are writing for the blog, and different styles of writing you may need to use for different purposes. For example, you will be using the blog for written reviews - which will require a different style to journal-type entries.

 

 

2. Requirements

Technical Development

You will be shown in class how to create a free Wordpress Blog and implement a theme that suits your personal style. You may also make any additional changes by adding widgets and other customisations for extra marks.

 

Assessment Criteria

You will be required to implement the following features in your blog

  • a fully functional Wordpress blog with no errors
  • a personalised theme selected for your blog
  • the creation of a personalised header image for your theme
  • the use of at least 3 widgets
  • the creation of at least one image gallery and one slideshow showcasing your own artwork
  • the development of a descriptive "About" page
  • the implementation of links and blogroll to raise the profile of the blog via interlinking of blog sites

3. Specifications

It is preferred that you use a Wordpress blog for this project (and not some other type of blog software) to ensure everyone is working with the same widgets. I will help you to set these up and manage any technical aspects you are unfamiliar with. You do not require any skills in web development to undertake this project, you do need to have an email address and know the basics of capturing and manipulating a digital image.

 

4. References

See DMA website and weekly classnotes for references relating to this assessment task.

 

5. Assessment Rubric

Task / Performance Criteria Advanced
HD(100-80%)
Very Good
D(70-79%)
Good)
C(60-69%
Competent
P(50-59%)
Not Yet Competent
N1/N2(<50%)

task: setup

criteria
3.1 Explore different ways of working with technologies

3.2 Challenge and stretch the capabilities and uses of different technologies through experimentation




Successfully setup and implement a wordpress.com blog with an appropriate URL name, applying skill and deep knowledge in developing the blog using the relevant browser and interface technology with further experimentation and creative developments relevant to a personal web presence beyond the requirements of the brief

Successfully setup and implement a wordpress.com blog with an appropriate URL name, applying the required skill with and knowledge in using and developing the relevant browser and interface technology to meet all requirements of the brief

Successfully setup and implement a wordpress.com blog, applying some skill with and knowledge of the relevant browser and interface technology, though requiring some assistance to extend understanding of the technology

Successfully setup and implement a wordpress.com blog with an appropriate URL name, demonstrating minimum skill with the relevant browser and interface technology, though requiring substantial assistance to complete the process Has not setup the blog, or has setup the blog but with critical technical errors and inappropriate data, blog is not functional, no evidence of blog setup

task: style

criteria
3.3 Develop own ways of working with technologies that achieve desired outcomes


Selection of a highly appropriate theme for the blog which conveys a very engaging and creative personal style, design of a high quality header image for the blog which applies a deep level of skill with the relevant browser and image manipulation software, image uses correct specifications and enhances the personal style of the blog theme.

Selection of a highly appropriate theme for the blog which conveys a suitable personal style, develop a quality header image for the blog which applies required skill with the relevant browser and image manipulation software, image uses correct specifications and enhances the personal style of the blog theme. Selection of an appropriate theme for the blog which somewhat conveys a personal style, develop a header image for the blog which demonstrates a some skill with the relevant browser and image manipulation software, image uses correct specifications, though overall style elements could be better developed to enhance the personal style of the blog theme.

Selection of a theme for the blog which is adequate but could better convey a personal style, create a header image for the blog which demonstrates limited skill with the relevant browser and image manipulation software but requires additional assistance to complete the task, image uses correct specifications and is adequate as a header for the blog, but could be better developed to reflect a personal style of the blog theme.


No selection of a theme for the blog, no header image developed for the blog, nor image that demonstrates any skill with the relevant browser and image manipulation software, image is not of correct specifications and is not adequate as a header for the blog, image, theme does not reflect a personal style.

task: customise

criteria
4.1 Establish systems and habits to maintain currency of knowledge around digital art technologies

4.2 Develop ways of working that minimise waste

4.3 Maintain the quality and life of equipment and consumables through appropriate handling and storage


Implementation of at least three Wordpress widgets to a professional standard to enhance the blog functionality and assist in the development of an artist's web presence.

Implementation of at least two Wordpress widgets to a high standard to enhance the blog functionality and assist in the development of an artist's web presence. Implementation of at least one Wordpress widget to an adequate standard to enhance the blog functionality and assist in the development of an artist's web presence. Implementation of one Wordpress widget to a competent standard, though could be better executed to enhance the blog functionality and assist in the development of an artist's web presence. No implementation of Wordpress widgets, or widgets are inappropriate or not functioning properly.

task: develop web presence

criteria
3.4 Engage in informed discussion with others about the characteristics and opportunities of particular digital art technologies

3.5 Establish and follow safe work practices




Create a detailed "About" page that applies a deep understanding of critical self reflection and gives visitors insight into the blog's creator, create at least one gallery and one slideshow in the blog, develop categories and tags in all blog posts to enable better access to blog content, and implement a blogroll with several blog links and several links to external sites to promote the blog and raise it's profile. Create a detailed "About" page that applies a good understanding of critical self reflection and gives visitors some insight into the blog's creator, create at least one gallery and one slideshow in the blog, develop categories and tags in the majority of blog posts to enable better access to blog content, and implement a blogroll with more than three links to other blogs and more than three links links to external sites to promote the blog and raise it's profile. Create an "About" page that demonstrates some understanding of critical reflection and gives visitors a little insight into the blog's creator, create at least one gallery or one slideshow in the blog, apply categories and tags in at least half the blog posts to enable better access to blog content, and implement a blogroll with up to three links and up to three links to external sites to promote the blog and raise it's profile. Create an "About" page that is adequate as a summary of the blog creator but could be better written to demonstrate evidence of critical reflection, create at least one gallery or one slideshow in the blog, use categories and tags in less than half the blog posts to enable some access to blog content, and implement a minimal blogroll and links to external sites to promote the blog and raise it's profile. No evidence of a customised "About" page, or poorly created page that doesn't enhance the blog site or inform visitors, no galleries or slideshows, no use of categories or tags, no blogroll or external links.

 

 

Assessment Overview:

CUVDIG502A Investigate technologies for the creation of digital art

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

  • apply knowledge of digital technologies and how they may be used and adapted at a professional level
  • evolve and refine ways of working with technologies through a demonstrated process of experimentation
  • integrate technologies into own work in a way that supports coherence of the creative work
  • demonstrate technical proficiency in the use of selected digital technologies
  • use safe and sustainable work practices.

 

Assessment Rules

This project is assessed by observation of your development of your project work, and by presentation of the project itself. If you do not submit adequate work by due dates you will not be able to achieve competency in this Unit.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/studentva/Assessment.cfm