DDM - Design for Digital Media
Class 16 - Online Presence for Artists & Creatives, Project Work - Image Gallery Project
Class: Developing your online presence to raise your profile & promote your work, “tiering” and other methods used by artists to create an online presence
"Tiering" is a name given to the method that "new media" artists (and many other artists and creative practitioners) use to place or link their creative content in/to multiple websites such as social media sites(blogs, Facebook,Twitter, Tumblr, Google+, Flickr ,Youtube, Vimeo, etc), related websites, professional sites. These methods are all aimed at increasing the profile of the artist or creative practitioner - to increase the potential audience for their work, to form communities whether local or global, and to allow for audience participation in interactive works.
One example of this is the artist Selavy Oh (the name is an homage to Marcel Duchamp's alter ego "Rrose Selavy") - a highly regarded Second Life artist who creates some fantastic performances and installations in Second Life. Because her work is so ephemeral (once the performance is over, the "artwork" no longer exists), She uses video and still image captures of the performances and installations to document her work, and the these get posted to blogs. Audience members also document her works and proliferate this content through a plethora of websites, including online articles that discuss her work and portal sites for virtual and new media arts like Rhizome.org.
Some links to tiered content by Selavy Oh:
A few other artists that do this:
Just Google their names to find how their work can be seen in numerous locations across the Internet.
Discussion: how do you "tier" your creative content across the Internet? How can you use your Wordpress blogs to increase your profile? What is SEO?
Some interesting image gallery sites (from last week)
If you're having trouble with your AT3 Design Specification, think about how you would create a Spec for the following websites - metaphor, wireframes, style/colour, interactivity...
Lab: project work - work on design specification
Assessment Task 3 - Image gallery website project
You should have your Needs Analysis complete by now, and should be working on your Design Specification.
Review the next assessment task - you should have begun researching good image gallery sites that work for desktop / smartphone or both interface types. This week, you will have time in class to write up your research and produce the word doc for the needs analysis. Make sure you have all of your links and other resources in class to complete the task. See the Assessment Task 3 document here.
Today you will be working on the Design Psecification for your image gallery designs.
This part of the brief has been defined in Assessment Task 3 as follows:
You don't need to write a lot of text, just a paragraph or two for each section
You will need to have the following:
Document Sections (copy and paste these to your Word doc)
1. Target Audience
2. Usability / User Experience
3. Screen Sizes
1. Design Overview
3. Style, Colour, Font, Buttons
Outcomes by the end of class:
You should have a basic draft of your Design Specification by the end of class. Submit to me for comment, and then I'll give you feedback and you can progress to the next stage of the project.
Other Things to Remember
You should have completed the following Assessment Tasks - please submit if you have not done so yet:
You should be continuing to work on the following Assessment Tasks:
Please see me in class if you are having any issues with assessment tasks. There will be time to work on these in class - think of the Lab session from 4-7pm as time to work on assessment tasks as well as class exercises, then you can ask me for help.