DDM - Design for Digital Media
BSBCRT501A - Originate and Develop Concepts
Diploma of Creative Industries (WDCI)

Teacher Name - lisa.cianci@vu.edu.au
Class Website - http://lisacianci.vucreativeindustries.com/2012/DDM

(login to the website: username = student; password = student)

Unit Outline

Learning outcomes:

  1. Demonstrate critical understanding of how design functions in a multimedia production;
  2. Utilise creative skills to conceptualise and execute design principles in practical contexts;
  3. Identify the process required to execute a design within a specific context;
  4. Explain the process required to undertake design research; and
  5. Evaluate needs of audience/client groups in design process.

Class

Date

 

Learning Outcomes

Topic

Content
Classroom: 2 hrs / flexible delivery

Computer Lab: 3 hrs

Activity/Assessment/ Preparation
(see weekly class notes for reading list & homework)

1

15/2

1, 4

Introduction to the Unit

Class: discuss the assessment tasks for the unit & student / teacher expectations
Lab:  Intro to Unit, about the industry, concepts of design for digital media, intro to Photoshop – tools & image types, saving for different formats

 

2

22/2

1, 2, 3

Blogs and Social Media

Class: Quiz, online presence & writing style - discussion & activity
Lab:  developing an online presence/identity,
blogs and social media software – what, why and how, Wordpress blog setup.

LLN assistance for written components

Start Blog
Quiz 1

3

29/2

1, 3

Design Briefs

Class: Lecture: digital media in a social context – brief history & interesting stuff to know
Lab: Writing design briefs and specifications for digital media projects – types of wireframes & storyboards – when to use what, setting up your Word/OpenDoc document for a brief, Photoshop exercise - layers


4

7/3

2, 3

Design Principals and Elements

Class: discussion & activity, guest speaker – Design principals
Lab: Design principals and elements, Photoshop blog header image exercise - layers & masks

Start Storyboard Project

5

14/3

2, 4

Creative Media Research

Class: research methods - class discussion & activity
Lab: Design & creative media research, more on blogging
LLN assistance for written components

 

6

21/3

1, 3, 4

Colour Theory for Digital Media

Class: Presentation & discussion of Blog designs, add links & comments to classmates’ blogs
Lab: Colour theory and use in digital media projects, Photoshop exercise

Submit Blog Design

7

28/3

3

Text and Typography

Class: discussion & activity, guest speaker – Typography
Lab: Text and typography – how to use type in digital media projects, Photoshop exercise – text and fonts
LLN assistance for written components

 


mid-term break  Monday 2 April – Friday 13 April


8

18/4

1, 3, 4, 5

Content Development for Screen

Class: presentation & discussion of Storyboard planning
Lab: Content development for screen projects – text and image,  current design trends for website design and development – cutting edge style, Photoshop exercise with styles – creating depth & texture, Photoshop exercise

 

9

25/4


ANZAC day holiday

10

2/5

4, 5

UX (User experience)

Class: discussion & activity - UX – user experience – current theory and application – interactivity and usability, emotional design
Lab: Photoshop Masks, Clipping Paths, Work on Storyboards

Submit Storyboard Concept & Planning

11

9/5

1, 3

Flash Animatic for Storyboards

Class: presentation of Storyboards, view engaging sites that use Flash, discussion & activity
Lab:  Flash exercise - intro to timeline and key-frames for animatic development Project work, Flash exercise - simple button navigation for animatic

Intro to Website Design Task

12

16/5

4, 5

Design for Mobile media

Class:  look at responsive design for mobile devices, discussion & activity
Lab: Complete storyboards and place images in Flash template

 

13

23/5


AGIdeas


14

30/5

3, 4

Web Technologies

Class: Web technology - understanding the technology behind websites - HTML, CSS, JavaScript, what is jQuery? Understanding dynamic websites
Lab: work on needs analysis

Submit Storyboard Animatic

15

6/6

2, 3, 5

User testing

Class: discuss needs analysis, user experience etc
Lab:  project work - needs analysis & design specification

Submit Website Needs Analysis

16

13/6

2, 5

Online Presence for Artists

Class: Developing your online presence to raise your profile & promote your work, “tiering” and other methods used by artists to create an online presence
Lab:  project work

 

17

20/6

1, 2

Project Work

Class: Project work & discussion
Lab: Project work & Presentation of completed projects, Quiz

Quiz
Submit Blog Content,
Website Design Doc & Mini-book

18

27/6

 

Assessment

No Classes