DDM - Design for Digital Media
BSBCRT501A - Originate and Develop Concepts
DIPLOMA of Creative Industries (WDCI)

Teacher Name - lisa.cianci@vu.edu.au
Class Website - http://lisacianci.vucreativeindustries.com/2012/DDM

(login to the website: username = student; password = student)

Assessment Task 2 - Storyboard trailer project

Deadlines:

  • Storyboard concept & planning: 18/4 (class 8)
  • Storyboard animatic: 9/5 (class 11)

30% of total mark for the subject.

  • concept & planning 10%
  • storyboard images & animatic 20%


Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, NC: Not Yet Competent

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for design choices
  • No typos or grammatical errors and consistent formatting in any written material
  • Show comprehensive documentation of planning and development
  • Demonstrate good time management skills

 

1. Project Description

Production companies spend a lot of money promoting films, and the "movie trailer" has become an important part of this promotion - especially on the Internet. The design and editing of the movie trailer is crucial for communicating the right message to a potential audience. Movie trailers convey a great deal of information in a short period of time. The trailer has to be eye catching and draw the audience in without giving away too much plot detail. Image and text can be combined to great effect to entice a potential audience to go and see a film at the cinema, or to purchase a DVD. Who are the main characters? What is the main thrust of the narrative? What style or genre is the movie?

This assessment task will allow you to develop skills in visual design, in particular, combining image and text in a series of images to convey a narrative. The format will be an animatic for a movie trailer based upon a popular fairytale of your choice. In recent years, there have been a fair few films developed from traditional fairytale stories. Snow White and Red Riding Hood are popular subject matter (see The Company of Wolves as a good example), but there are many others - some film and some 2D or 3D animation. This Wikipedia page is a good starting point for researching films made from fairytales - http://en.wikipedia.org/wiki/Category:Films_based_on_fairy_tales.

You will develop a series of storyboards using Photoshop, for an animatic that will become a trailer for a specific fairytale of your choice. Use text and image to convey the key elements of the narrative and to create drama. Justify design choices in writing and with images, showing research and development. The images developed in Photoshop will be exported in the JPG format and imported to Flash to create the animatic on the Flash timeline.

 

2. Requirements

Planning and design stage

Create a planning document that outlines the concept for your movie trailer animatic, and shows the research undertaken to inform and inspire your narrative and design choices. Create simple storyboards that give an idea of the images you will create for the animatic - these can be rough sketches that demonstrate you have a structure and layout to work with.

The document should include these sections:

  • title
  • concept
  • plot
  • design research
  • storyboards
  • references

LLN: written component to include text in the design document discussing concept, plot, design choices, and research (~700 words).

Content development stage

Create a minimum of 10 image files to convey your movie narrative in the format of a trailer. You may use images and text in any style you choose to communicate the fairytale you have selected. These images may include a title, credits of some sort, and key scenes from your story to engage and entice an audience to want to see your movie.

Place the images on keyframes in a Flash timeline to enable playback of the animatic. You will be provided with a template Flash file with basic navigation buttons to allow interaction and control of your animatic.

 

3. Specifications

Planning document to be created in Word/OpenOffice, and submitted as PDF.
Storyboards to be created with Photoshop and placed in Flash to play as an animatic.
Submit animatic as a Flash SWF file.

4. References

See DMM website for references relating to this assessment task.

 

5. Assessment Rubric

Task Advanced Competent Not Yet Competent Learning Outcomes
Concept & plot development Well written concept and plot development that demonstrate a high level of literacy and comprehension of the requirements to communicate ideas and narrative elements competent concept and plot development that demonstrate a medium level of literacy and comprehension of the requirements to communicate ideas and narrative elements concept and plot development not complete, or poorly written, demonstrating a lack of understanding of the requirements of the assessment task. failure to convey the ideas and narrative elements of the concept

 

  • Demonstrate critical understanding of how design functions in a multimedia production;
  • Utilise creative skills to conceptualise and execute design principles in practical contexts;
  • Identify the process required to execute a design within a specific context; and
  • Explain the process required to undertake design research.

 

Research & referencing research and references in the planning documentation demonstrate a high level of understanding of the research process for developing a multimedia product, and consideration of intellectual property and copyright issues. Research shows highly relevant source materials that are correctly referenced in the document. research and references in the planning documentation demonstrate a medium level of understanding of the research process for developing a multimedia product, and consideration of intellectual property and copyright issues. Research shows mostly relevant source materials that are adequately referenced in the document. inadequate research and referencing that demonstrates a lack of understanding of the research process for developing a multimedia product. No consideration for intellectual property and copyright issues. inadequate source materials, or materials that are not correctly referenced.
Storyboards - rough sketches Rough storyboards demonstrate advanced skill in coordinating a sequence of drawings that represent the shots planned for the trailer animatic. Rough storyboards demonstrate medium skill in coordinating a sequence of drawings that represent the shots planned for the trailer animatic. Storyboards not complete or do not demonstrate adequate skill in coordinating a sequence of drawings that represent the shots planned for the trailer animatic.
Storyboards - image development in photoshop High quality image development that demonstrates skill, knowledge and understanding of visual communication using text and image to convey a narrative Medium quality image development that demonstrates some skill, knowledge and understanding of visual communication using text and image to convey a narrative Storyboards not complete or inadequate to demonstrate skill in visual communication using text and image to convey narrative
Animatic & presentation engaging and very well constructed animatic that demonstrates an advanced response to the brief a functional animatic that demonstrates a competent response to the brief incomplete animatic, or an animatic that doesn't adequately convey the narrative.
 

6. Production deadlines
It is important that you bring all materials and development work with you to all classes.
Deadlines:

  • Storyboard concept & planning: 18/4 (class 8)
  • Storyboard animatic: 9/5 (class 11)

 

7. Progressive Assessment

This project is assessed on an ongoing basis. The development of effective design is an essential part of this project and it is necessary to achieve a competent grade for the design spec before proceeding to the content development phase of the project. If you do not submit adequate work by due dates you will not be able to continue with the task.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/student//Assessment.cfm