HD: High Distinction 80-100, D: Distinction 70-79, C: Credit 60-69,
P: Pass 50-59, NC: Not Yet Competent
In order to achieve a HD for this brief you need to:
- Meet all the requirements of the brief
- Creatively explore ideas and outcomes
- Have solid justification and reference for design choices
- No typos or grammatical errors and consistent formatting in any written
- Show comprehensive documentation of planning and development
- Demonstrate good time management skills
1. Project Description
Production companies spend a lot of money promoting films, and the "movie trailer" has become an important part of this promotion - especially on the Internet. The design and editing of the movie trailer is crucial for communicating the right message to a potential audience. Movie trailers convey a great deal of information in a short period of time. The trailer has to be eye catching and draw the audience in without giving away too much plot detail. Image and text can be combined to great effect to entice a potential audience to go and see a film at the cinema, or to purchase a DVD. Who are the main characters? What is the main thrust of the narrative? What style or genre is the movie?
This assessment task will allow you to develop skills in visual design, in particular, combining image and text in a series of images to convey a narrative. The format will be an animatic for a movie trailer based upon a popular fairytale of your choice. In recent years, there have been a fair few films developed from traditional fairytale stories. Snow White and Red Riding Hood are popular subject matter (see The Company of Wolves as a good example), but there are many others - some film and some 2D or 3D animation. This Wikipedia page is a good starting point for researching films made from fairytales - http://en.wikipedia.org/wiki/Category:Films_based_on_fairy_tales.
You will develop a series of storyboards using Photoshop, for an animatic that will become a trailer for a specific fairytale of your choice. Use text and image to convey the key elements of the narrative and to create drama. Justify design choices in writing and with images, showing research and development. The images developed in Photoshop will be exported in the JPG format and imported to Flash to create the animatic on the Flash timeline.
Planning and design stage
Create a planning document that outlines the concept for your movie trailer animatic, and shows the research undertaken to inform and inspire your narrative and design choices. Create simple storyboards that give an idea of the images you will create for the animatic - these can be rough sketches that demonstrate you have a structure and layout to work with.
The document should include these sections:
- design research
LLN: written component to include text in the design document discussing concept, plot, design choices, and research (~700 words).
Content development stage
Create a minimum of 10 image files to convey your movie narrative in the format of a trailer. You may use images and text in any style you choose to communicate the fairytale you have selected. These images may include a title, credits of some sort, and key scenes from your story to engage and entice an audience to want to see your movie.
Place the images on keyframes in a Flash timeline to enable playback of the animatic. You will be provided with a template Flash file with basic navigation buttons to allow interaction and control of your animatic.
Planning document to be created in Word/OpenOffice, and submitted as PDF.
Storyboards to be created with Photoshop and placed in Flash to play as an animatic.
Submit animatic as a Flash SWF file.
See DMM website for references relating to this assessment task.