DDM - Design for Digital Media
BSBCRT501A - Originate and Develop Concepts
Diploma of Creative Industries (WDCI)

Teacher Name - lisa.cianci@vu.edu.au
Class Website - http://lisacianci.vucreativeindustries.com/2012/DDM

(login to the website: username = student; password = student)

Assessment Task 1 - Blog

Deadlines:

  • Blog theme design & wireframes: 21/3 (class 6)
  • Blog content: 20/6 (class 17)

30% of total mark for the subject.

  • design theme & reverse design wireframes 15%
  • content development 15%


Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, NC: Not Yet Competent

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for design choices
  • No typos or grammatical errors and consistent formatting in any written material
  • Show comprehensive documentation of planning and development
  • Demonstrate good time management skills

 

1. Project Description

In a Web 2.0 environment, social media software systems such as blogs allow us to easily create personal websites that can perform a number of functions. Blogs can be used for keeping a journal, documenting a project, publishing text or multimedia content to a wide audience, promoting creative work, creating networks and connecting users to others' blogs and social media system content.

Wordpress has become one of the most popular free, open-source systems available. Even users with minimal web development skills can create a personalised blog website either on Wordpress.com, or can install the software from Wordpress.org on their own web server. Themes, widgets and plugins allow users to customise their Wordpress site so that it makes a visual statement in keeping with the content of the site, and these customisable elements provide a range of functionality to suit a variety of purposes. Wordpress users range from individuals to organisations and collective groups with content ranging from the intensely personal to branding and product promotion.

This assessment task will involve the creation of your own personal blog using the Wordpress.com blog setup. You will choose a theme and customise the style and layout of the blog, and add any plugins or widgets that you choose. The idea is to create a personal style for your blog as a means of visual communication. What does the design of your blog say about you?

You will also be assessed on the content you develop in the blog - you will use this blog to document your creative development work throughout the Unit, and you may add any other material you choose to populate the site with rich and engaging content. You can write personal journal-type entries, or professional journalism-styled articles, or document your research for the Unit, add images, videos and links to other content on the Internet.

As part of this assessment task, you will also be asked to "reverse design" your blog using wireframes - once you have completed the style, layout and design. To demonstrate your understanding of what a wireframe is, you will create an image for each different screen type in your blog using Photoshop, showing the layout areas and their purpose. You will be provided with a range of references to assist you in developing the wireframes, and examples of wireframes used in digital media design projects.

 

2. Requirements

Design stage

1. Setup a Wordpress blog. Use themes, develop style and create a header image. Consider style and layout of information, online presence, & how the look & feel affect our understanding of the content.  Submit URL for the blog.

2. “Reverse design” wireframes: after setting up the blog and themed style, create wireframes for the different blog screens to demonstrate knowledge and understanding of what is required to design wireframes for a dynamic website. Wireframes will be created in Photoshop, and images placed in a Word/OpenOffice document. Submit document as PDF.

LLN: written component to include a brief creative concept and description of design/creative choices based upon personal style and design research into blogs and other creative websites (~300-500 words).

Content development stage

Develop content in the blog. Use the blog throughout the Unit to document project work and creative work. Use the blog for project management, for archiving and documentation of creative process and design research (to link to sites you have used as reference or inspiration). Use it as a way of promoting your work. Submit URL for the blog.

LNN: written component to include blog entries – consider writing style, content to be included and use of mixed media with text in blog entries. Minimum of 30 blog posts (~500 – 800 words minimum).

 

3. Specifications

The blog must be created using Wordpress. Any theme or plugin may be used to customise the blog site.

"Reverse Design" document must be submitted as a PDF.

You must post at least 30 entries in your blog over the semester.

 

4. References

See DMM website for references relating to this assessment task.

 

5. Assessment Rubric

Task Advanced Competent Not Yet Competent Learning Outcomes
Setup of blog using Wordpress.com including text details, plugins, and widgets Blog is fully operational and has been customised to provide functionality suitable for the purpose of the blog. Demonstrates a high level of understanding of setup for dynamic online systems. Blog is operational with some customisation suitable for the purposes of the blog. Demonstrates some understanding of setup for dynamic online systems. Blog is not functional nor customised to suit the purpose of the blog. No understanding of setup for dynamic online systems demonstrated.

 

  • Demonstrate critical understanding of how design functions in a multimedia production;
  • Identify the process required to execute a design within a specific context;
  • Explain the process required to undertake design research; and
  • Evaluate needs of audience/client groups in design process.

 

Selection of theme for Wordpress blog Theme expresses an advanced understanding of visual design and communication, and has appropriate styles for the purposes of the blog Theme expresses a competent understanding of visual design and communication, and is mostly appropriate in style for the purposes of the blog No theme selected, or choice of theme is not appropriate demonstrating a lack of understanding of visual design and communication.
Design of header image for blog theme Header image is of a high quality, and shows an advanced understanding of visual design and communication in creating an image that conveys a personal style and message. Header image is of a medium quality, and shows some understanding of visual design and communication in creating an image that conveys a personal style and message. Header image not created, or is of poor quality and demonstrates poor understanding of visual design and communication in creating an image that conveys a personal style and message.
Production of reverse wireframes for blog interfaces High quality wireframes that demonstrate an advanced understanding of interface design and functionality of online dynamic systems. Medium quality wireframes that demonstrate some understanding of interface design and functionality of online dynamic systems. wireframes not produced, or wireframes of poor quality that demonstrate a lack of understanding of interface design and functionality of online dynamic systems.
Content development for blog - minimum 30 posts High quality and engaging content of 30 or more blog posts that are very well written, incorporate a range of media such as images and video, and explore a range of themes and topics relating to the Unit and personal design/art based research and development. medium quality content of 30 or more blog posts that are fairly well written, incorporate a range of media such as images and video, and explore a range of themes and topics relating to the Unit and personal design/art based research and development. minimum of 30 blog posts not achieved, or poor quality content that is not well written or is not readable. content that doesn't explore themes and topics relating to the Unit and does not demonstrate personal design/art based research and development.
 

6. Production deadlines
It is important that you bring all materials and development work with you to all classes.
Deadlines:

  • Blog theme design & wireframes: 21/3 (class 6)
  • Blog content: 20/6 (class 17)

 

7. Progressive Assessment

This project is assessed on an ongoing basis. The development of effective design, navigation and interaction is an essential part of this project and it is necessary to achieve a competent grade for the design spec before proceeding to the content development phase of the project. If you do not submit adequate work by due dates you will not be able to continue with the task.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/student//Assessment.cfm