HD: High Distinction 80-100, D: Distinction 70-79, C: Credit 60-69,
P: Pass 50-59, NC: Not Yet Competent
In order to achieve a HD for this brief you need to:
- Meet all the requirements of the brief
- Creatively explore ideas and outcomes
- Have solid justification and reference for design choices
- No typos or grammatical errors and consistent formatting in any written
- Show comprehensive documentation of planning and development
- Demonstrate good time management skills
1. Project Description
In a Web 2.0 environment, social media software systems such as blogs allow us to easily create personal websites that can perform a number of functions. Blogs can be used for keeping a journal, documenting a project, publishing text or multimedia content to a wide audience, promoting creative work, creating networks and connecting users to others' blogs and social media system content.
Wordpress has become one of the most popular free, open-source systems available. Even users with minimal web development skills can create a personalised blog website either on Wordpress.com, or can install the software from Wordpress.org on their own web server. Themes, widgets and plugins allow users to customise their Wordpress site so that it makes a visual statement in keeping with the content of the site, and these customisable elements provide a range of functionality to suit a variety of purposes. Wordpress users range from individuals to organisations and collective groups with content ranging from the intensely personal to branding and product promotion.
This assessment task will involve the creation of your own personal blog using the Wordpress.com blog setup. You will choose a theme and customise the style and layout of the blog, and add any plugins or widgets that you choose. The idea is to create a personal style for your blog as a means of visual communication. What does the design of your blog say about you?
You will also be assessed on the content you develop in the blog - you will use this blog to document your creative development work throughout the Unit, and you may add any other material you choose to populate the site with rich and engaging content. You can write personal journal-type entries, or professional journalism-styled articles, or document your research for the Unit, add images, videos and links to other content on the Internet.
As part of this assessment task, you will also be asked to "reverse design" your blog using wireframes - once you have completed the style, layout and design. To demonstrate your understanding of what a wireframe is, you will create an image for each different screen type in your blog using Photoshop, showing the layout areas and their purpose. You will be provided with a range of references to assist you in developing the wireframes, and examples of wireframes used in digital media design projects.
1. Setup a Wordpress blog. Use themes, develop style and create a header image. Consider style and layout of information, online presence, & how the look & feel affect our understanding of the content. Submit URL for the blog.
2. “Reverse design” wireframes: after setting up the blog and themed style, create wireframes for the different blog screens to demonstrate knowledge and understanding of what is required to design wireframes for a dynamic website. Wireframes will be created in Photoshop, and images placed in a Word/OpenOffice document. Submit document as PDF.
LLN: written component to include a brief creative concept and description of design/creative choices based upon personal style and design research into blogs and other creative websites (~300-500 words).
Content development stage
Develop content in the blog. Use the blog throughout the Unit to document project work and creative work. Use the blog for project management, for archiving and documentation of creative process and design research (to link to sites you have used as reference or inspiration). Use it as a way of promoting your work. Submit URL for the blog.
LNN: written component to include blog entries – consider writing style, content to be included and use of mixed media with text in blog entries. Minimum of 30 blog posts (~500 – 800 words minimum).
The blog must be created using Wordpress. Any theme or plugin may be used to customise the blog site.
"Reverse Design" document must be submitted as a PDF.
You must post at least 30 entries in your blog over the semester.
See DMM website for references relating to this assessment task.