Subject: CX4 - Context & Culture 4

Course: Diploma of Visual Art (21885VIC)


Unit of Competency: VPAU014 - Manage creative and professional self
School of IT & Creative Industries, Faculty of Workforce Development, Victoria University

Teacher Name: Lisa Cianci | email:
Course Coordinator & Education Manager: Alan Morgans | email:

Class Website -


Class 1 - Introduction

Introduction to the Subject

This subject will focus on aspects of creative and professional practice that will assist you now, and beyond the course. As this is the last semester for many of you, we will also be focusing on activities that will assist you with the end of year exhibition, or in fact, preparing for any exhibition or professional presentation of your artwork.


The Unit of Competency: VPAU014 - Manage creative and professional self

Each unit is broken down into elements and performance criteria.  The element is the topic for the unit and the performance criteria is content being delivered and assessed. The assessment of individual performance criteria is embedded in a number of holistic assessment instruments.

Element/Learning outcome

Performance Criteria

1 Apply ethical standards

1.1 Personal work and business practices comply with ethical
standards, regulations and/or guidelines as appropriate

1.2 Identify and address conflicts of interest as required

1.3 Comply with business ethical standards, regulations and
guidelines (as appropriate) in all business relationships

1.4 Situations which pose ethical problems are resolved or
referred as appropriate

2 Set and meet own work priorities

2.1 Competing demands are prioritised to achieve personal goals
and objectives

2.2 Technology is used efficiently and effectively to manage
work priorities and commitments

3 Develop and maintain artistic and
professional competence

3.1 Personal knowledge, skills and own work are assessed to
determine development needs and priorities to improve own
art practice and professional competence

3.2 Feedback from clients and colleagues is used to identify and
develop ways to improve own art practice and professional

3.3 Participation in creative relationships and networks enhance
personal knowledge, skills, relationships and own work

3.4 Identify networks and promotional opportunities which may
be helpful in developing career opportunities

3.5 Identify and follow up on sources or information relating to
work opportunities


The Assessment Tasks & Policy

Assessment Task

Weighting (%)

1. Visual Journal/Blog 30%

2. Virtual Exhibition


3. Managing & Documenting Creative Content


4. Class Activities & Participation



The Overview and Student Agreement


Make sure you fill in the form provided in the Subject / Unit Outline.


Class Activities

1. Each class member will speak briefly about their own creative practice and also their experience with digital media and web technologies so I can get an impression of the level of technical ability across the entire class.


2. Using a blog as a method of reflective practice, self promotion, networking, presentation of creative content and keeping place for documentation of artworks.

Even artists that use no digital media in their creative practice will eventually need to deal with web technologies in communicating with others, building networks, applying for funding and exhibition opportunities and managing or documenting their work (especially if it is of an ephemeral nature).

A blog can be used in a number of ways as stated in the Assessment Task document. Wordpress, as the most ubiquitous of the free, open source blog applications, has many advantages for artists - especially as it is relatively user friendly to set up - you don't need to have any web design skills as most elements are enabled or installed by selecting a range of options in the setup "dashboard" area.

You don't have to use the blog posts as a journal style website if you don't want to. You may use the site to create static pages and image galleries, portfolios, and a range of other functionalist available from customising with widgets and plugins.

Today we will begin by getting everyone to create a blog. If you already have a blog, it's an opportunity to help one of your classmates with the setup process, or to spend some time on adding customisations and tweaking your plugins and widgets.

We may only get as far as creating a blog and choosing an initial theme - don't worry if your theme isn't really perfect for you. We will be looking at artist's requirements and what functionality we want from a theme. you can always change your theme without losing any blog posts that you may already have. Although, if you choose a radically different theme layout, you may need to consider how your media content will work in a different theme.

We will begin by going to the wordpress user guide at:

This is a very user friendly guide to get you started, with step-by-step instructions and pictures to help you. My role will be to get you started as a group, then to individually help you with the specifics that you want to set up on your particular blog.

If you want to work in pairs to help each other and take turns in setting up a blog, you can do this, and it will help you to remember how to do it if you are going through the steps twice.

Today you should try and get through:

1. Get Started -
(Register with; and

2. Get Acquainted -
(Explore the Dashboard)





Homework / Readings

Your homework will be to read:

Wordpress - 3. Get Focused -

to think about how you are going to use your blog. The exercises on that web page are fairly general, so think about them in terms of an artist's practice and how the blog might possibly be used to your advantage. How many ways could it be used? What's useful to you personally?



If you want to see this talk at RMIT, you can...

Young-Hae Chang Heavy Industries

ARTIST TALK AT RMIT Thursday 19 JULY: 4:30pm

Seoul-based artists Young-Hae Chang Heavy Industries have structured their collaborative practice around the concept of a faceless corporation named, a corporation in which Young-Hae Chang is CEO and Marc Voge is CIO. Their works often consist of a multi-channel, text-based flash animation synchronised to a jazz music score and is typified by their humour, sharp socio-political consciousness and an acute sense of timing. Referring to literary genres such as concrete poetry, their work delivers fast moving, complex and unresolved narratives.

Thursday 19 July, 4.30pm
Gossard Space, 67 Franklin Street,
RMIT Building 49, Level 3



Some interesting websites and blogs by artists and designers


Some interesting image gallery sites (not blogs, but interesting ways of presenting visual content using web technologies)