Subject: CX4 - Context & Culture 4

Course: Diploma of Visual Art (21885VIC)

 

Unit of Competency: VPAU014 - Manage creative and professional self

School of IT & Creative Industries, Faculty of Workforce Development, Victoria University

Teacher Name: Lisa Cianci | email: lisa.cianci@vu.edu.au
Course Coordinator & Education Manager: Alan Morgans | email: alan.morgans@vu.edu.au

Class Website - http://lisacianci.vucreativeindustries.com/2012/CX4

 

Assessment Task 1 - Visual Journal / Blog

Deadlines:

  • review blog setup - class 4
  • submit blog and contents - class 15

30% of total mark for the subject.

  • technical elements 10%
  • content development 20%


Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, N1: Not Yet Competent 49-40%, N2: Not Yet Competent <40%

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for aesthetic choices
  • No typos or grammatical errors and consistent formatting in any written material
  • Show comprehensive documentation of planning and development
  • Demonstrate good reflective practice skills

 

Assessment Overview:

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The demonstrated ability to manage creative and professional self by:

  • Applying ethical standards
  • Setting and meeting own work priorities
  • Developing and maintaining artistic and professional
    competence

 

Assessment Rules

This project is assessed on an ongoing basis. The development of effective design, navigation and interaction is an essential part of this project and it is necessary to achieve a competent grade for the design spec before proceeding to the content development phase of the project. If you do not submit adequate work by due dates you will not be able to continue with the task.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/studentva/Assessment.cfm

Assessment Criteria / Learning Objectives

Element/Learning outcome

Performance Criteria

1 Apply ethical standards

1.1 Personal work and business practices comply with ethical
standards, regulations and/or guidelines as appropriate

2 Set and meet own work priorities

2.2 Technology is used efficiently and effectively to manage
work priorities and commitments

3 Develop and maintain artistic and
professional competence

3.1 Personal knowledge, skills and own work are assessed to
determine development needs and priorities to improve own
art practice and professional competence

3.2 Feedback from clients and colleagues is used to identify and
develop ways to improve own art practice and professional
competence

 

1. Project Description

In a Web 2.0 environment, social media software systems such as blogs allow us to easily create personal websites that can perform a number of functions. Blogs can be used for keeping a journal, documenting a project, publishing text or multimedia content to a wide audience, promoting creative work, creating networks and connecting users to others' blogs and social media system content.

Wordpress has become one of the most popular free, open-source systems available. Even users with very minimal web development skills can create a personalised blog website either on Wordpress.com, or can install the software from Wordpress.org on their own web server. Themes, widgets and plugins allow users to customise their Wordpress site so that it makes a visual statement in keeping with the content of the site, and these customisable elements provide a range of functionality to suit a variety of purposes. Wordpress users range from individuals to organisations and collective groups with content ranging from the intensely personal to branding and product promotion.

This assessment task will involve the development of your own personal blog. The idea is to develop a practice of self-documentation using web technologies and digital tools that will assist in self-reflection and the cycle of creative development.

You will be assessed on technical aspects and the content you develop in the blog - you will use this blog to document your creative development work throughout the Unit, and you may add any other material you choose to populate the site with rich and engaging content. You can write personal journal-type entries, or document your research for the Unit, add images, videos and links to other content on the Internet.

Don't be precious about what you put on the blog - work in development, unfinished ideas and concepts - these are all elements that you would document in a visual journal, so you can develop a similar practice here.

Something interesting to consider is the difference between an analogue visual journal and a blog - what is open to public access? what is closed & too personal to put on a blog? Are there issues of ethics and intellectual property, and keeping your developmental work private until a project is complete? it's up to you to decide what content goes on the blog and what content goes in your hard-copy visual journal.

 

2. Requirements

Technical Development

You will be shown in class how to create a free Wordpress Blog and implement a theme that suits your personal style. You may also make any additional changes by adding plugins, widgets and other customisations for extra marks.

Content Development

Focus on your own blog content development by making posts and creating galleries, portfolios, slideshows etc. Comment on other classmates' blogs.

  • Own blog posts - You must post at least 30 entries in your blog over the semester.

  • A review of one of the Art Forum artist speakers of your choice. This must be submitted as a blog post of approximately 500 words.

  • Comments on other blogs - minimum 20 comments on classmate's blogs. you can add links to your classmate's blogs on your own blog to make it easier to access each other's blogs and to improve your search status on engines like Google.

3. Specifications

It is preferred that you use a Wordpress blog for this project to ensure everyone is working with the same plugins and widgets. I will help you to set these up and manage any technical aspects you are unfamiliar with.

 

4. References

See CX4 website and weekly classnotes for references relating to this assessment task.

 

5. Assessment Rubric

Task / Performance Criteria Advanced
HD(100-80%)
Very Good
D(70-79%)
Good)
C(60-69%
Competent
P(50-59%)
Not Yet Competent
N1/N2(<50%)

task: create personal blog & implement personal style

criteria
1.1 Personal work and business practices comply with ethical standards, regulations and/or guidelines as appropriate

2.2 Technology is used efficiently and effectively to manage work priorities and commitments

Blog is functional with a strong personal style and additional customisations

Blog is functional with a strong personal style Blog is functional with some personal style elements Blog is functional but without a strong personal style Blog not implemented or not functional

task: maintain blog with posts, galleries, portfolios etc

criteria
3.1 Personal knowledge, skills and own work are assessed to determine development needs and priorities to improve own art practice and professional competence

Blog content is of a very high standard with plenty of well written text and strong image / multimedia content Blog content is of a very good standard with the required content - both image and text Blog content is adequate and meets the requirements of the brief Blog content shows competence with using the system but could contain better quality content BLog content not adequate and does not meet the brief requirements

task: review one Art Forum artist guest speaker

criteria
3.3 Participation in creative relationships and networks enhance personal knowledge, skills, relationships and own work

Artist review is in depth, well written and shows an inciteful understanding of the artist's practice. Artist review is well written and shows an understanding of the artist's practice Artist review is of an average standard with some understanding of the artist's practice Artist review is just competent but could be better written with more attention to detail Artist review is not competent, does not show an understanding of the task, or is not legible.

task: engage in commentary with other classmates' blogs

criteria
3.2 Feedback from clients and colleagues is used to identify and develop ways to improve own art practice and professional competence

Comments are professional and very well though out and show an advanced and inciteful level of constructive discussion of colleague's creative content Comments are professional and well though out and show a high level of constructive discussion of colleague's creative content Comments are professional and show an average level of constructive discussion of colleague's creative content Comments are competent but could be better thought out or do not really offer a constructive discussion of colleague's creative content Comments not adequate to meet requirements, or are not legible, or are not done in a professional fashion.

 

6. Production deadlines
It is important that you bring all materials and development work with you to all classes.
Deadlines:

  • review blog setup - class 4
  • submit blog and contents - class 15