WD-3 Web Design 3
CUFDIG505A.1 - Design Information Architecture (part 1)
ADVANCED DIPLOMA of SCREEN AND MEDIA (CUF60107)

Teacher Name - lisa.cianci@vu.edu.au
Class Website - http://lisacianci.vucreativeindustries.com/2011/WD3

Assessment Task 2 - Social Media Research (written report)

Deadline: Week 8 - April 4, 2011

20% of total mark for the subject.

1. Project Description

Research your choice of 3 social media systems - e.g.: Facebook, Twitter, Youtube, Second Life, Vimeo, Myspace, Chatroulette etc. They must be well known and popular systems currently in use by thousands / millions of people worldwide.

Create a written report as a Word document or similar, and discuss the following aspects of each system:

  • Purpose of the system - what does it do? What are its main functions?

  • Content - what kinds of content can the system hold? Text, images, video, 3D content etc. what formats or MIME types?

  • Target audience - who is it for? Why do they use it?

  • Popularity - why is it so popular?

  • Innovation - when this system was created, was it something new that hadn't been done before? Discuss

  • Uniqueness - are there other systems that do similar things? Are they more or less successful? Why?

  • Information architecture: discuss to the best of your knowledge (you need to research this well) what technologies, scripting languages, and data structures you think each system consists of. for example, HTML, HTML5, XML, AJAX, jQuery, PHP, MySQL, .NET, Javascript, Unity 3D, Flash, other proprietary software. Speculate on the type of database structure used to make the system work - what kinds of information such as user details, tables for content, filenames for uploading content, etc. we will discuss this in class.

  • Visual style - what is the style of the system? Does it employ any metaphors or devices to make interaction and navigation easier?

  • Ownership - who controls the system? Who makes money out of it and how do they do this? Advertising, membership, products, games etc.

  • Pros & cons - what is good and bad about each system - e.g., privacy issues, accessibility issues, cultural issues, easy of use, fun, games you can play, apps you can use, great design etc.

 

You may use images to illustrate your research - make sure you reference the URLs for where you captured them from.

 

2. Requirements

You must conduct research & write the report in your own words - don't just copy & paste slabs of text from websites - I can check if you have done this!! This assessment task is focusing on your ability to research and develop knowledge of how social software systems work - their information architecture, and why they are so popular. It is important to study systems and sites that are innovative and very successful with users - it will help you to create successful web content yourselves.

 

3. Specifications

Submit your research in electronic format as a Word Document or PDF file.

 

4. Assessment Rubric

Task Advanced Competent Not Yet Competent Elements
Depth of research
the research shows great depth and a high level of detail research is of adequate depth to show understanding of the assessment task, but could have been more detailed research is limited, of poor quality and not adequate to meet the requirements of the assessment task

CUFDIG505A.1 - Design Information Architecture (part 1)

2 Classify and organise content 

Literacy skills the written report demonstrates a high level of literacy and is very well written. no typographical or grammatical errors the written report shows average literacy skills and is easy to read. only very minor typographical or grammatical errors. the written report shows poor literacy, including typographical and grammatical errors.
Knowledge demonstrated from the research the written report demonstrates a very high level of understanding of the systems researched, and their purpose, use and architecture. the written report demonstrates adequate understanding of the systems researched, but could have gone further into the nature of the systems researched the written report does not demonstrate adequate understanding of the systems researched.
understanding of copyright issues the written report demonstrates a very high level of understanding of copyright issues through the use of detailed referencing of content which is the intellectual property of others the written report demonstrates an adequate understanding of copyright issues through the use of some referencing of content which is the intellectual property of others the written report does not demonstrates an adequate understanding of copyright issues - content is not adequately referenced.
presentation of information the report document is very well presented with titles, table of contents, page numbering, typographical styles, headers and footers, labelled images, etc, making it very easy to read and comprehend the report document is adequately presented with titles, contents, page numbers etc, but could have been presented in a better way for better reading and comprehension the report document is not well presented, is difficult to read due to poor styling, lack of titles, headers, page numbers etc.
5. Production deadlines
It is important that you bring all materials and development work with you to all classes.
Deadline: Week 8 - April 4, 2011
For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/student//Assessment.cfm