SSMS - Screen Media Studies
BSBINN502A.3 - Build and Sustain and Innovative Work Environment (part 3)
BSBREL401A.2 - Establish Networks (part 2)
CUFANM503A.1 - Design Animation and Digital Visual Effects (part 1)


ADVANCED DIPLOMA of SCREEN AND MEDIA (CUF60107)

Teacher Name - lisa.cianci@vu.edu.au

Brief : - Fluxus performance script/score

Deadline: June 15, 2011

20% of total mark for the subject.

1. Project Description

The Fluxus artistic philosophy can be expressed as a synthesis of four key factors that define the majority of Fluxus work:

  1. Fluxus is an attitude. It is not a movement or a style.

  2. Fluxus is intermedia: http://en.wikipedia.org/wiki/Intermedia.
    Fluxus creators like to see what happens when different media intersect. They use found and everyday objects, sounds, images, and texts to create new combinations of objects, sounds, images, and texts.

  3. Fluxus works are simple. The art is small, the texts are short, and the performances are brief.

  4. Fluxus is fun. Humour has always been an important element in Fluxus.

Based on all the material we’ve covered in class – especially the Fluxus Workbook PDF, the idea is to create your own script/score for a Fluxus performance or installation based on the theme of “environmental ethics” – create a performance/installation art work that comments on our responsibilities as citizens of this planet & our relationship to the environment and non-human things around us.  

The theme is there to get your ideas going, aside from that it’s fairly open and anything goes (as long as it’s not too offensive or breaches university policies). If you have an idea that doesn’t conform to the theme of environmental ethics, then if you can justify it as a creative proposition, I may allow it.

The beauty of this brief is that you don’t actually have to create a physical work of art, you have to come up with a strong concept, something that is poetic and resonant.

As with many Fluxus works, the idea is to challenge notions of media and traditional art forms, commercialism in the arts, conservatism and ideas about audience, and how people engage with art.  You can be experimental; you can be challenging, revolutionary, poignant, funny, absurd, or witty, etc.

Think of creating the script or score for a performance that any individual or group could perform.

Think of the location, the time of day, the place, the situation - where, when & how would the work be executed? How many participants or performers? Perhaps the work is executed in a formal space such as a gallery, perhaps, it’s outside on the bank of a river for example.

Think of the meaning of objects or gestures, movements, actions, sounds (or silence) or images in your work.

References

2. Requirements

You may simply create a text-based file that is the script or score for your Fluxus artwork, or you may choose to enact the performance and video tape it, or photograph it – somehow record it and submit the media files with the script/score. We will discuss this in class to see what the general consensus is.

3. Specifications

Submit electronic documents only. Everyone’s works will be added to a website so we can create our own mini Fluxus workbook.

4. Assessment Rubric

Task Advanced Competent Not Yet Competent Elements
Conceptual development and research
A concept that expresses a clearly defined idea that has a strong relationship to the theme. The audience and the use of media appropriate in a performance context are well considered. Conceptual development is well considered and based upon thorough research and experimentation. Less effective development of a concept, could be more relevant to the theme. Further research and experimentation required with more consdereation of visual and audio elements. concept not yet developed to meet the brief. research not evident or demonstrated. BSBINN502A.3
1 Lead innovation by example
2 Establish work practices that support innovation
3 Promote innovation
4 Create a physical environment which supports innovation
5 Provide learning opportunities
CUFANM503A.1
3 Conduct research and experimentation
Execution of ideas Ideas are well executed, and demonstrate an in depth knowledge of conceptual art and Fluxus Ideas have been executed but could be improved to demonstrate knowledge. Ideas not fully executed to meet the requirements of the brief. Knowledge not demonstrated.
Presentation of the work Work is well presented, clear and easy to read/understand. the work meets the brief and as such, could be used as a score or script for a performance/installation Work is reasonably well presented, but could be improved to function well as a script or score for performance/installation Work is poorly presented and does not meet the brief requirements. the work would not be adequate to function as a script or score for performance installation.
5. Production deadlines
It is important that you bring all materials and development work with you to all classes.
Deadline: June 15, 2011
For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy:
http://multimedia.tafe.vu.edu.au/student//Assessment.cfm