HD: High Distinction 80-100, D: Distinction 70-79, C: Credit 60-69,
P: Pass 50-59, NC: Not Yet Competent
In order to achieve a HD for this brief you need to:
- Meet all the requirements of the brief
- Creatively explore ideas and outcomes
- Have solid justification and reference for design choices
- No typos or grammatical errors and consistent formatting in any written
- Show comprehensive documentation of planning and production
- Demonstrate good time management skills
1. Project Description
The popularity of the Internet increased exponentially in the late 1990's as did it's use as a space for publication and presentation of artistic works.
The software program Flash, once developed and prepared for the commercial market by Macromedia, and now owned by Adobe, represents a vector based developing environment which enables the creator to combine different media and develop vector based animations especially for the Internet. The .swf data file extension has become a standard for animations online and offline, and Flash video and its .flv file format is a standard for video streaming on the net.
As soon as the Internet started, artists captured it for artistic purposes, and this is also true for certain software used for the net. Flash in particular is a popular tool for developing artistic creations due to its intuitive use. It became one of the most popular software tools for the net, computer based animations and interactive applications like games. Flash based artworks have entered media festivals, and now international art festivals exist solely for works created in Flash.
You are to create an interactive artwork in Flash on any subject or theme that is important to you, that demonstrates your personal style and artwork. This piece must allow users to interact with elements on screen and/or navigate through various screens, and must show a high level of complexity and depth of content.
You will be shown many examples of interactive artworks in class that will give you an idea of the standard that this assessment task is aiming for.
Consider the conceptual development of your piece: refer to the competency elements to help you come up with your concept and development:
Elements and Performance Criteria
1 Evaluate and explore needs and opportunities
1.1 Research and evaluate existing information that informs new concept development
1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5 Determine whether other players are filling identified gaps or investigating similar opportunities
1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements
2 Develop a range of creative approaches
2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process
2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discusse
2.5 Identify resources required to achieve desired creative and innovative outcomes
2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes
2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way
2.8 Present proposed concepts or approaches in an appropriate format
3 Refine concepts
3.1 Ensure concept development process is open to ongoing refinement and testing
3.2 Seek input and feedback on concepts from relevant stakeholders
3.3 Seek specialist advice on creative and technical aspects of proposals as required
3.4 Compare concepts with best practice examples of similar products, programs, processes or services
3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts
3.6 Evaluate constraints on the realisation of concepts or ideas
3.7 Refine proposals based on analysis and feedback
This is an opportunity for you to make a high quality folio piece demonstrating all of your skills in Flash, image, video and sound production as well as your conceptual development of ideas and concepts, so make the most of this chance!
*** PLEASE NOTE - all content for this project must be your own, or you must have copyright clearance if using sound / video / imagery from another creator. Copyright free content is OK if you can demonstrate a conceptual need to use it and it MUST be approved by the teacher.
1. Concept: write a 1 paragraph conceptual description of your piece. Keep it short! you should be able to describe your concept concisely and clearly.
2. Storyboards - plan the artwork on paper.
Please keep it simple considering time constraints.
The concept & storyboards are to be reviewed and approved by the teacher before proceeding with the project development.
NOTE: you must submit your planning documents in digital format. It
is recommended that you hand-draw the storyboards and scan them in to
be saved as images
Using Flash, create the interactive utilising the skills you have learnt.
The interactive requires the following:
- must have a preloader (we will cover this in class)
- must have motion graphics, animation, or complex visual elements
- may have some textual content if relevant to your concept
- must have interactive elements that allow the user to alter the content, or navigate through the content.
- must have AS3 code (internal code / document class - code location will depending on your project requirements)
- must include sound compressed into mp3 format
- should include some kind of navigational metaphor for moving through the interactive and interacting with elements on screen
- you may also use video if appropriate for your concept, but it is not essential
Movie Size: 800 X 600 pixels or larger - format may be 4:3, 16:9 or any other ratio that is suitable
Output: AS3 Flash File (SWF) embedded in an HTML page that is viewable on both mac
and pc platforms, and in a variety of web browsers (most notably,
Firefox, Safari, Chrome, Opera and Internet Explorer) -
NOTE: an AS2 Flash file will be assessed as non-competent.
File Size: try and keep file sizes as small as possible - there is no specific
maximum size, but you will be expected to test your site with the Flash
Bandwidth Profiler and see how many seconds it will take to download at different speeds. You must have a functional preloader.
see the flash resources page for examples of online content that may help you with this assessment task.