SIM2 - Interactive Media 2
BSBCRT501A - Originate and Develop Concepts

Teacher Name -
Class Website -

(login to the website: username = student; password = student)

Assessment Task 1 - Flash as a creative medium

Deadline: Week 6 - August 22, 2011

  • Concept & Storyboards (to be approved before continuing with the project): class 3
  • Progress review classes 4 & 5
  • Flash project completed: class 6

40% of total mark for the subject.

Assessment Grades

HD: High Distinction 80-100, D: Distinction 70-79,  C: Credit 60-69, P: Pass 50-59, NC: Not Yet Competent

In order to achieve a HD for this brief you need to:

  • Meet all the requirements of the brief
  • Creatively explore ideas and outcomes
  • Have solid justification and reference for design choices
  • No typos or grammatical errors and consistent formatting in any written material
  • Show comprehensive documentation of planning and production
  • Demonstrate good time management skills


1. Project Description

The popularity of the Internet increased exponentially in the late 1990's as did it's use as a space for publication and presentation of artistic works.

The software program Flash, once developed and prepared for the commercial market by Macromedia, and now owned by Adobe, represents a vector based developing environment which enables the creator to combine different media and develop vector based animations especially for the Internet. The .swf  data file extension has become a standard for animations online and offline, and Flash video and its .flv file format is a standard for video streaming on the net.

As soon as the Internet started, artists captured it for artistic purposes, and this is also true for certain software used for the net. Flash in particular is a popular tool  for developing artistic creations due to its intuitive use. It became one of  the most popular software tools for the net, computer based animations and interactive applications like games. Flash based artworks have entered media festivals, and now international art festivals exist solely for works created in Flash.

You are to create an interactive artwork in Flash on any subject or theme that is important to you, that demonstrates your personal style and artwork. This piece must allow users to interact with elements on screen and/or navigate through various screens, and must show a high level of complexity and depth of content.

You will be shown many examples of interactive artworks in class that will give you an idea of the standard that this assessment task is aiming for.


2. Requirements

Consider the conceptual development of your piece: refer to the competency elements to help you come up with your concept and development:

Elements and Performance Criteria

1 Evaluate and explore needs and opportunities

1.1 Research and evaluate existing information that informs new concept development
1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5 Determine whether other players are filling identified gaps or investigating similar opportunities
1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements

2 Develop a range of creative approaches

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process
2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discusse
2.5 Identify resources required to achieve desired creative and innovative outcomes
2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes
2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way
2.8 Present proposed concepts or approaches in an appropriate format

3 Refine concepts

3.1 Ensure concept development process is open to ongoing refinement and testing
3.2 Seek input and feedback on concepts from relevant stakeholders
3.3 Seek specialist advice on creative and technical aspects of proposals as required
3.4 Compare concepts with best practice examples of similar products, programs, processes or services
3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts
3.6 Evaluate constraints on the realisation of concepts or ideas
3.7 Refine proposals based on analysis and feedback


This is an opportunity for you to make a high quality folio piece demonstrating all of your skills in Flash, image, video and sound production as well as your conceptual development of ideas and concepts, so make the most of this chance!

*** PLEASE NOTE - all content for this project must be your own, or you must have copyright clearance if using sound / video / imagery from another creator. Copyright free content is OK if you can demonstrate a conceptual need to use it and it MUST be approved by the teacher.

Planning stage

1. Concept: write a 1 paragraph conceptual description of your piece. Keep it short! you should be able to describe your concept concisely and clearly.

2. Storyboards - plan the artwork on paper. Please keep it simple considering time constraints.

The concept & storyboards are to be reviewed and approved by the teacher before proceeding with the project development.

NOTE: you must submit your planning documents in digital format. It is recommended that you hand-draw the storyboards and scan them in to be saved as images


Development stage

Using Flash, create the interactive utilising the skills you have learnt.

The interactive requires the following:

    • must have a preloader (we will cover this in class)
    • must have motion graphics, animation, or complex visual elements
    • may have some textual content if relevant to your concept
    • must have interactive elements that allow the user to alter the content, or navigate through the content.
    • must have AS3 code (internal code / document class - code location will depending on your project requirements)
    • must include sound compressed into mp3 format
    • should include some kind of navigational metaphor for moving through the interactive and interacting with elements on screen
    • you may also use video if appropriate for your concept, but it is not essential


3. Specifications

Movie Size: 800 X 600 pixels or larger - format may be 4:3, 16:9 or any other ratio that is suitable

Output: AS3 Flash File (SWF) embedded in an HTML page that is viewable on both mac and pc platforms, and in a variety of web browsers (most notably, Firefox, Safari, Chrome, Opera and Internet Explorer) -
NOTE: an AS2 Flash file will be assessed as non-competent.

File Size: try and keep file sizes as small as possible - there is no specific maximum size, but you will be expected to test your site with the Flash Bandwidth Profiler and see how many seconds it will take to download at different speeds. You must have a functional preloader.


4. References

see the flash resources page for examples of online content that may help you with this assessment task.


5. Assessment Rubric

Task Advanced Competent Not Yet Competent Elements
Concept & storyboard Concept is clear and concise and give an excellent idea of what the piece will be about. Storyboards and flowchart presented are clear and concise and give an excellent idea of exactly what is going to be produced. Concept is adequate in describing the piece. The storyboards and flowchart are adequately constructed and somewhat describe the idea being proposed. Concept is not clear in describing the piece. The storyboards are too short, poorly constructed or generally inadequate and present an unclear or misleading idea of what is going to be produced. The flowchart is inadequate to show navigation through the work.

BSBCRT501A - Originate and Develop Concepts

1. Evaluate and explore needs and opportunities

2. Develop a range of creative approaches

3. Refine concepts

4. Develop concepts to an operational level


Incorporation of Feedback into final concept, storyboards and flowchart. Feedback from a teacher or classmate is incorporated into the final planning documents. planning documents are clear enough but feedback has not been taken on board. Feedback that would have brought an otherwise unsatisfactory piece of work up to standard has been ignored.
Knowledge of media copyright issues Evidence fully demonstrating that all content used in the project has been created by the student, or has the appropriate copyright clearance documentation if produced by a third party. Evidence adequately demonstrating that all content used in the project has been created by the student, or has the appropriate copyright clearance documentation if produced by a third party. No evidence that the student has produced all the content or that copyright clearance has been obtained for third party content.
Creative use of media elements and interaction Media elements and Interactive devices are used creatively and skillfully. The content and interactions not only work flawlessly but also serve to help support the idea being communicated in a creative or unexpected way. Media elements and Interactive devices are constructed to a solid and competent level. Media elements and Interactive devices in the piece are not working properly or are not up to standard.
Creative use of sound Sound is used in a creative and interesting way, is of high quality and supports the idea or concept being communicated. There is adequate usage of sound throughout. No or poor use of sound.
Technical construction Work is skillfully completed according to best practice in media production and actionscript coding. Work contains at a minimum, all the required elements and functions without error. Any successful developments additional to what has been shown in class will receive extra marks Work is completed with all required elements and is functionally satisfactory but is not best practice with regard to coding, file construction and organisation. Work is not well constructed, is poorly developed and is unusable as a result.
Bug Free Work thoroughly tested and completely bug free. Satisfactory testing and minor bugs detected are corrected. Little or no testing performed. Fatal bugs discovered and not corrected.

6. Production deadlines
It is important that you bring all materials and development work with you to all classes.
Deadline: Week 6 - August 22, 2011

  • Concept & Storyboards (to be approved before continuing with the project): class 3
  • Progress review classes 4 & 5
  • Flash project completed: class 6


7. Progressive Assessment

This project is assessed on an ongoing basis. The development of effective design, navigation and interaction is an essential part of this project and it is necessary to achieve a competent grade for the design spec before proceeding to the development phase of the project. If you do not submit adequate work by the due date you will not be able to continue with the brief.

For the policy which you will be assessed with please refer to the Assessment Policy section of your Creative Industries student handbook or the online copy of the Assessment Policy: